Manage demand channel settings

To manage the data you share with demand channels, you can review and update your demand channel settings. You can apply different settings to different demand channels. For example, you can turn on Creative restrictions for Authorized Buyers and turn it off for Open Bidders.

To create exceptions for individual bidders, you can create override groups. Override groups let you apply specific settings to a chosen group of bidders in a demand channel.

About demand channels

You can manage the following demand channels in demand channel settings:

Some features are only available for certain demand channels.

About the available features

To learn more about each feature that you can manage in demand channel settings, review the following table.

Features	Articles
Secure signals	Share secure signals with bidders and curation partners
Publisher data sharing	About publisher provided identifiers
	About publisher provided signals (Beta)
	Video programming signals
	Enable publisher first-party IDs
	First-party identifiers for ads on app
	About PAIR (Publisher Advertiser Identity Reconciliation)
Device and browser data sharing	Control full IP address sharing
Data usage and personalization	Set the data collection control for Authorized Buyers
Data usage and personalization	Set data collection and interest-based ads control for Google demand
Creative restrictions	Configure bidder creative restrictions
SafeFrame	Understanding SafeFrame and managing your settings

Publisher provided signals: video programming signals

Share custom targeting keys and CMS metadata mapped to standardized video programming signals (for instance, Title, Series, Network, and Channel) with demand channels. Passing these real-time signals on RTB bid requests helps third-party buyers plan and forecast Connected TV (CTV) spend.

Note: Before configuring these bidder controls, you must map your custom targeting keys or CMS metadata to the standardized taxonomies or pass these signals directly on the VAST tag.

View or update demand channel settings

You can view and update demand channel settings separately or all at once. For example, you can choose to view only the settings for Authorized Buyers.

Sign in to Google Ad Manager.
Navigate to Signals, then Demand channel settings.

Is your menu different? This navigation is being updated in phases. Learn more about what's changing and where to find pages during the transition.
(Optional) To view settings for a single demand channel, click a filter, such as Authorized Buyers.
By default, All demand channels is selected.
To view the details of a setting, click Expand or Expand all settings.
- Toggle the switch on or off .
- For Video programming signals:
  1. Locate "Publisher provided signals: Video programming signals."
  2. Turn on the setting for the demand channel (like, Open Bidding or Google Demand).
  3. Turn on the signal that apply for that demand channel (Title, Series, Network, or Channel).
    
    Tip: When a card is collapsed, it displays a summary of the enabled configurations.
Click Save.

View, edit, or create override groups

You can add individual bidders to override groups you create, and select the settings for the group. The settings you apply to an override group apply to the bidders in it, overriding the general settings for the demand channel.

When creating or editing an override group, the "Publisher provided signals: Video programming signals" card is available for bidder-specific configurations.

To view and edit bidder groups, enable the "View bidders" and "Edit bidders" permissions. By default, these permissions include the following user roles:

View bidders: admin, executive, trafficker, salesperson, sales manager
Edit bidders: admin, trafficker, salesperson, sales manager

Video programming signals in override groups

When managing override groups, customize video programming signal sharing settings for specific sets of bidders:

Configure overrides: When creating or editing an override group, expand the "Publisher provided signals: Video programming signals" card to select which signals (Title, Series, Network, or Channel) are allowed for that specific bidder group
View statuses: To avoid horizontal table clutter, active configurations are appended directly to the existing "Publisher provided signals" column in your Override Groups overview table.
Check enabled signals: The column displays how many signals are allowed (such as "Video programming: 2 of 4"). Hovering or clicking this status displays a list of the enabled signals.
Run experiments: If you modify these settings for a bidder group experiment, the standard experiment displays next to the modified field.

Create an override group

Sign in to Google Ad Manager.
Navigate to Signals, then Demand channel settings.

Is your menu different? This navigation is being updated in phases. Learn more about what's changing and where to find pages during the transition.
Click Override groups, then Add override group.
Under "Group settings:"
1. Enter a name for the override group.
2. Select the demand channel for the group.
3. To view the details of a setting, click Expand .
4. To enable or disable the setting for the group, turn the switch on or off .
5. Click Continue.
Under "Add bidders:"
1. To add a bidder, check the box next to their name.
2. To finish, click Add bidders.

View or edit override groups

Sign in to Google Ad Manager.
Navigate to Signals, then Demand channel settings.

Is your menu different? This navigation is being updated in phases. Learn more about what's changing and where to find pages during the transition.
Click Override groups.
Review your existing override groups.

Tip: To view the bidders in a group, under "Bidders," hover over the number of bidders.
To change the bidders in a group, click the group’s name, then Bidders, and then Edit bidders.
1. Next to a bidder's name, check the box to add them, or uncheck the box to remove them.
2. Click Save.
To edit a group's settings, click the group’s name.
1. Under "Settings", make your changes.
2. Click Save.
To delete a group, next to the group’s name, check the box, then click Delete, and then Confirm.

Move bidders to a different override group

Sign in to Google Ad Manager.
Click Delivery, then Bidders.
Next to a bidder’s name, check the box.
Click Move to, then select the desired group.
Click Confirm.

Create and run experiments on override groups

Sign in to Google Ad Manager.
Navigate to Signals, then Demand channel settings.

Is your menu different? This navigation is being updated in phases. Learn more about what's changing and where to find pages during the transition.
Click Override groups.
Review your existing override groups.

Tip: To view the bidders in a group, under "Bidders," hover over the number of bidders.
To edit a group's settings, click the group’s name. Under "Settings," make your changes.
Click Experiment.
1. Assign a name and delivery settings for the experiment.
2. Click Save.

Was this helpful?

How can we improve it?