High-engagement ads setting for mobile app inventory

The high-engagement ads setting gives you more control over your ad experiences, so you can fine-tune the ad strategy for your inventory. This setting activates high-performing ads that boost user engagement and improve overall ad performance. For example, turning on this setting will allow Google Ads and other Ad Exchange buyers to show:

• Interstitial ads skippable no later than 12 seconds.
• Rewarded ads skippable no later than 60 seconds. Reward will be granted once screenhold time is reached.
• Interstitial and rewarded ads with up to three steps to exit.
• App open ads skippable no later than 5 seconds.

Ad experience

The following is a comparison of rewarded, interstitial, and app open ad experiences based on the high-engagement ads setting.

_{Screenhold time is the minimum duration an ad must remain on screen before the user can dismiss or exit it.}

Turn on high-engagement ads

By default, high-engagement ads are turned on and are applied across all interstitial, rewarded, and app open inventory. To utilize high-engagement ads for a subset of your inventory, turn off high-engagement for the inventory you choose.

For the best performance from high-engagement, publishers should ensure all inventory:

• Has the protection "block non-instream video ads" disabled
• Allows skippable video ads
• Sets a skippable video maximum duration of 60 seconds or greater
• Allows non-skippable video ads
• Sets a non-skippable video maximum duration of 60 seconds or greater

To ensure this behavior:

1. Sign in to Google Ad Manager.
2. Check your protections for this inventory to ensure the protection "block non-instream video ads" is disabled.
3. Click Inventory and then Inventory rules.
4. Select the "Video settings" tab.
5. Add a "New ad format setting" or select an existing one.
6. Under "Targeting," select the inventory where you’d like high-engagement ads served.
7. Under "Skippable video," ensure "block all skippable video ads" remains unchecked, and the maximum duration is 60 seconds or greater.
8. Under "Non-skippable video," confirm that "block all non-skippable video ads" is unchecked, and the maximum duration is 60 seconds or greater.
9. Click Save.
10. Ensure these settings apply to all inventory where you’d like high-engagement ads to serve by using "Explore overlap" under the Targeting picker.
    1. Click "Explore overlap," select all rules, and view the merged result.
    2. Adjust your other video settings as needed based on "Merged result" to ensure the merged behavior reflects the high-engagement behavior.

Turn off high-engagement ads 

By default, high-engagement ads are on and are applied across all interstitial and rewarded inventory.

To turn off high-engagement ads:

1. Sign in to Google Ad Manager.
2. Click Inventory and then Inventory rules.
3. Select the "Format settings" tab.
4. Add a "New format rule" or select an existing one.
5. Under "Targeting," select the inventory where you'd like to turn off high-engagement ads.
6. Scroll to "High-engagement ads," and uncheck "Enable high-engagement ads."
7. Click Save.

To review your high-engagement ad settings.

1. Sign in to Google Ad Manager.
2. Click Inventory and then Inventory rules. 
3. Select the "Format settings" tab.
4. Find the Format settings "Name" column and review if the high-engagement ads are allowed or disabled.

Learn more about inventory rules for format settings.