These changes follow the general availability of the new Address and Identity verification steps for child publishers. All MCM Manage Inventory children onboarded after April 3, 2024, are subject to these verifications.
This article explains the various statuses an MCM child publisher can have in Google Ad Manager across different onboarding stages, such as identity verification and relationship readiness. Parent publishers can check the onboarding progress of their child publishers.
On this page:
- About MCM readiness statuses
- Check a child publisher's MCM readiness
- Breakdown of MCM readiness statuses for onboarding child publishers
- Resolving onboarding blocks and expired invitations
About MCM readiness statuses
Child publisher statuses are organized under MCM readiness as "Ready," "Not ready," or "Inactive." The MCM readiness status indicates the child publisher's stage in the MCM invitation process, or based on the status of their account. When a child has completed all onboarding steps and is ready to serve, their status changes to "Ready."
Check a child publisher's MCM readiness
You can check the progress of your child publishers through each onboarding step:
- Invitation for an MCM relationship
- Account approval
- Identity verification
- Address verification
For details on MCM readiness throughout the onboarding process, jump to Breakdown of MCM readiness statuses for onboarding child publishers.
- Sign in to Google Ad Manager.
-
Navigate to "Multiple Customer Management."
- Click Child publishers.
- Under "MCM readiness," check the child's readiness status.
By default, all of your child publishers show on the table. - To view child publishers by MCM readiness status, click a filter:
- Ready: These child publishers have completed all required onboarding steps and are ready to serve.
- Not ready: These child publishers have onboarding steps to complete. For example, they may need to verify their identity.
- Inactive: These child publishers are no longer active. For example, you may have ended the agreement with them.
- To add another filter, click Add new filter and select an option, such as "Delegation type."
- For child publishers with the status "Not ready" or "Inactive," click
and review any details under their name.
- For more details and options, click a child publisher's name.
-
Under "MCM readiness log," you can check what steps the child publisher has completed.
- Manage Account child publishers may show "Exempt" for Address verification.
- Some approval statuses may not show a date of completion.
- Under "Agreement details," you can view the delegation type, revenue share (for Manage Account), and available actions such as withdrawing an agreement.
- To resend an invitation, at the bottom, click Resend invitation.
Learn more about following up on MCM invitations. - If a child publisher uses Persona (an online identity verification partner), "Identity verification" is marked as "Verified" and Mail PIN is marked "Exempt."
-
- If you made any changes, click Save.
and review any details under their name.Breakdown of MCM readiness statuses for onboarding child publishers
An MCM child publisher can have the status "Ready," "Not ready," or "Inactive." Review the following tables for details on each readiness status.
Ready
| Step | Readiness log status |
|---|---|
| Invitation | Accepted |
| Account | Approved |
| Identity verification | ID verified |
| Address verification |
Mail PIN verified (Shows "Exempt" for publishers with active accounts that were onboarded prior to the launch of account verifications) |
Not ready
| Step |
Readiness log status |
Description |
|---|---|---|
| Invitation | Pending |
A child publisher has been created and the invitation has been sent. The invitation allows the child publisher to register with Ad Manager as being represented by a parent publisher. If you withdraw a child publisher at this stage of the approval process, the child publisher will be listed in the table as "Inactive," and the invitation URL becomes invalid. |
| Account | Account pending | Account is pending approval by Google. |
| Closed: Policy violation | Account was closed for a policy violation, such as not meeting quality requirements. | |
| Closed: Invalid activity | Account was closed due to invalid activity. | |
| Closed by publisher | Account was closed by the publisher. | |
| Deactivated by Ad Manager | Account was deactivated by Ad Manager. | |
| Disapproved: Ineligible | Account was disapproved as ineligible. | |
| Disapproved: Duplicate account | Account was disapproved because a duplicate account was found. | |
| ID verification |
Not yet started | ID verification process has not yet started. |
| Pending | ID verification is pending. | |
| Exempt | Publisher is exempt from this step. | |
| Expired | ID verification expired. Review steps to resolve | |
| Failed | ID verification failed. Review steps to resolve | |
| Address (mail PIN) verification | Not yet started | The mail PIN for address verification can be sent after ID verification is complete. |
| Pending | Mail PIN sent and awaiting verification from the child publisher. | |
| Exempt | Publisher is exempt from this step. | |
| Expired | Address verification expired. Review steps to resolve. | |
| Failed | Address verification failed. Review steps to resolve. |
Inactive
| Step | Readiness log status |
|---|---|
| Invitation | Invitation declined by child publisher on date |
| Invitation withdrawn by parent on date | |
| Invitation expired on date | |
| Agreement ended on date | |
| Invitation expired on date | |
| Child network is deactivated by Ad Manager | |
| Account | - |
| ID verification | - |
| Address verification | - |
Resolving onboarding blocks and expired invitations
To prevent onboarding bottlenecks, use the following action plans to resolve common blockers:
1. Expired invitations
A child publisher who receives an invitation has 90 days to accept or decline the invite, or the child publisher's status will be set to "Expired."
- Resolution: If an invitation has expired, the parent publisher can click Resend invitation at the bottom of the child publisher's detail page to restart the 90-day invitation period.
2. Failed or expired identity or address verifications
If a child publisher has a verification status of "Failed" or "Expired" for either Identity verification or Address (mail PIN) verification, onboarding is blocked.
- Resolution: Point the child publisher to these Help Center resources or partner support channels to restart the verification process. Parent publishers can also seek assistance by posting to the Google Ad Manager Help Community or using the Contact us page for direct support with verification.