Cross-media reach reporting is a template that delivers cross-media insights for digital and TV, and the intersection between the two.
Cross-media reach reporting measures incremental and deduplicated reach, driven by historical campaigns in a single view using trusted third-party TV data and accurate digital data (including CTV). Reports in Cross-media reach reporting help you view, organize, and analyze your Cross-Media Reach data.
Note: On January 13, 2026, the method used to calculate the metrics of Unique Reach, including Duplicate, Exclusive, and Overlap, were updated to a faster and more accurate method. You may notice differences in the returned values, especially if you re-run any reports pulled before January 13, 2026 or manually calculate the values.
Cross-media reach available metrics
- Impressions (Co-Viewed)
- Unique Reach: Added Cross Media Impression Reach (Co-Viewed)
- Unique Reach: Average Impression Frequency (Co-Viewed)
- Unique Reach: Average Overall Cross Media Impression Frequency (Co-Viewed)
- Unique Reach: Average TV Campaign Impression Frequency
- Unique Reach: Exclusive Cross Media Impression Reach (Co-Viewed)
- Unique Reach: Duplicate Cross Media Impression Reach (Co-Viewed)
- Unique Reach: Overall Cross Media Impression Reach (Co-Viewed)
- Unique Reach: TV Campaign Impressions
- Unique Reach: TV Campaign Reach
- Unique Reach: TV Campaign Exclusive Cross Media Reach
- Unique Reach: Impression Reach (Co-Viewed)
The following metrics are supported with frequencies:
- Unique Reach: Added Cross Media Impression Reach (Co-Viewed)
- Unique Reach: Impression Reach (Co-Viewed)
- Unique Reach: Overall Cross Media Impression Reach (Co-Viewed)
- Unique Reach: TV Campaign Reach
Note: Metrics not supported with frequencies will show a dash ( - ) for frequencies other than 1+.
Cross-media reach available dimensions
- Advertiser
- Country
- Campaign
- Frequency
- TV Campaign
- Site
Cross-media reach available filters
- Advertiser
- Campaign
- Frequency
- Placement
- Platform Type
- Site
Create a cross-media reach report
Step 1 of 4: Access the Cross-media Reach template
- Go to the Instant reporting tab within the Report Builder menu.
- Under “Suggested templates”, look for the Cross-media Reach template and select Open template.
- Note: You can also manually create a cross-media reach report by selecting the “TV Campaign” dimension in your report.
Step 2 of 4: Select your supported countries
- In the “Filters” bar, select a supported country from the drop-down list.
- Note: Supported countries include Australia, Brazil, Canada, Chile, Colombia, Japan, the United States, and Vietnam.
- Select Apply.
Step 3 of 4: Select a linear TV campaign
- In the “Filters” bar, select Add and enter “TV Campaign Detail”.
- Search and select your desired TV campaign name by company or brand.
- Note: If you have selected Japan as your supported country, you can select multiple TV campaigns.
- Select the TV campaign start date and duration.
- Select Apply.
Step 4 of 4: Select a Campaign Manager 360 campaign
- Select the Filters field and enter “Campaign”.
- Select a campaign from the drop-down list.
- Select Apply.
Important: To successfully run this report, filter only one linear TV campaign and up to 10 Campaign Manager 360 campaigns.
Note: (Optional) By selecting the “Site” dimension, the same analysis can be done by breaking out Campaign Manager 360 Sites as a proxy for individual digital publishers.