Participate in the CSS program to allow your CSS product pages to appear when customers search for products across Google.
This article outlines the steps you need to take in CSS Center to manage your participation in this opportunity and set ranking preferences for product pages showing organically across Google.
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Instructions
Opt in to show your CSS product pages across Google
Before you begin, make sure that you are compliant with the minimum requirements to prominently show your CSS product pages on Google.
- In your CSS Center account, navigate to the Your business
page, then select the Presence on Google tab.
- To get access to CSS Center, follow the CSS program onboarding guide.
- Click the Get started button after you’ve read and accepted the Terms of Service.
- You’re now opted in to the opportunity and will be able to show your product pages in free listings and Shopping ads across Google once you’ve finished onboarding.
- Follow the instructions displayed on the banner.
- During the onboarding you will need to upload your product data using the API. Learn more about using CSS API.
- Make sure that you keep submitted product data up to date, as it can influence the success and the speed of the review.
Opt out of showing your CSS product pages across Google
- In your CSS Center account, navigate to the Your business
- To stop showing your CSS product pages in either free listings or in Shopping ads, click the appropriate button
- Confirm your selection in the dialog box.
- You’re now opted out of the opportunity, and your CSS product pages will no longer be visible to users searching for products on Google.
Set ranking preferences for product pages showing organically across Google
Prioritize ranking signals is an optional feature that lets you set ranking preferences among your CSS product pages. When enabled, you can sort which ranking signal to highlight and show for free listings.
Ranking signals that can be shown include:
- Price: The price signal uses the headline offer price
[headline_offer_price]attribute. - Reviews: Total number of reviews a product received, use the review count
[reviewCount]attribute. - Rating: The average rating
[rating]of each of your product pages. To use this signal, you will also need to provide the maximum rating[maxRating], minimum rating[minRating]and review count[reviewCount].
After you provide the necessary product data, you can define ranking signals and start to control your ranking preferences that will be used among your product pages.
Setup and control your ranking signals.
- In your CSS Center account, navigate to the Your business
- Under "Show your CSS product pages across Google", turn on "Prioritize ranking signals.
- Follow the UI to define to set your preferred sorting logic, set your signal order logic (for example, prioritize by "Lowest Price" or "Highest Rating Count") and ensure you save.
- You can turn off prioritize ranking signals if you decide you no longer want to use it.