You can manage Floodlight from within your Campaign Manager 360 or Display & Video 360 advertiser. If you use Display & Video 360 with Campaign Manager 360, Floodlight should be managed within Campaign Manager 360.
Manage Floodlight details and conversions
Navigate in Campaign Manager 360
- Navigate to Floodlight > Configuration to manage Floodlight basic details.
- Navigate to Floodlight > Conversions to manage Floodlight conversions.
Navigate in Display & Video 360
- Navigate to Resources > Floodlight group > Floodlight basic details to manage Floodlight basic details.
- Navigate to Resources > Floodlight group > Floodlight conversions to manage Floodlight conversions.
Basic details
The basic details include settings such as conversion windows and third-party integrations.
Floodlight conversions
In the Conversions tab, you can:
- Click into a Floodlight conversion to manage its settings or view the conversion’s code to place on the website or app where you want to track events.
- Create new Floodlight conversions.
Manage Floodlight conversion status
Floodlight conversion status types
- Active: Indicates the Floodlight conversion is active and is collecting and serving data.
- Disabled & archived: Indicates you’ve chosen to stop the Floodlight conversion from collecting and serving data. Both the Floodlight conversion and its alerts will be hidden by default.
Note: The “Disabled & archived“ status prevents Floodlight from counting conversions, including that conversion data in reports, and creating remarketing lists. Remember to remove disabled Floodlight tags from the advertiser's website.
Change the status of Floodlight conversions
To change the status of a Floodlight conversion:
- Navigate to the Floodlight conversion.
- Change the status in one of the following ways:
- In Display & Video 360, select multiple conversions by checking the boxes on the left. Then click the Action button and choose a status. Alternatively, select the down arrow in the
column and choose a status.
- In Campaign Manager 360, select the Status dropdown and choose a status.
- Click the name of the Floodlight conversion, then select the Status dropdown and choose a status option.
- In Display & Video 360, select multiple conversions by checking the boxes on the left. Then click the Action button and choose a status. Alternatively, select the down arrow in the
- Click Save.
Enable Floodlight conversions for YouTube for Display & Video 360 or Campaign Manager 360
Floodlight conversions must be enabled to measure conversions for YouTube & partners line items. Learn more
Enable Floodlight conversions for remarketing for third party ads servers (Display and Video 360 without Campaign Manager 360)
If you don't use Campaign Manager 360 with Display & Video 360, Floodlight conversions must be enabled for remarketing to create first-party audience lists.
To enable a Floodlight conversion for remarketing:
- Navigate to Resources > Floodlight Group.
- Click on the Floodlight conversions tab.
- In the conversion’s basic details, make sure the Remarketing checkbox is selected.
- Save your Floodlight conversion.
Note: In addition to the overall activity status, you can monitor the health of your online tags and offline data sources in the Data Source section of the activity's settings.