How to navigate and use the Creator search tab in YouTube Creator Partnerships

Starting in June 2026, core features of YouTube Creator Partnerships including the Overview, Creator Search, and List Management features are available in all locations where the YouTube Partner Program is active.

The “Creator search” tab in YouTube Creator Partnerships can help you discover YouTube creators to partner with. You can search for creators, view creator profiles with rich insights, and apply filters to help you narrow down and decide if you want to partner with a creator.

On this page

Eligibility requirements
How Creator suggestions work
How the Creator search tab works
How to navigate and use the Creator search tab
- How to use table view and filters
- How to use creator profiles and contact creators
FAQs

Eligibility requirements

General Creator Search, Overview, and Lists is available to all active Google Ads accounts that are registered in a country where the YouTube Partner Program is available.

Also, minimum spend requirements and Large Customer Sales or Google Customer Solutions customer assignment will no longer be applicable.

How Creator suggestions work

On the Creator tab, you may find suggested YouTube creators. These suggestions include:

Creators who mention your brand: Suggested creators who have videos that mention your brand. These videos are labeled with "Mention your brand" and may be sponsored or organic content.
Creators relevant to your business (Topic Suggestions): Suggested creators who produce content highly relevant to your brand's specific offerings and products, evaluated based on their published content, overall channel themes, and brand alignment.

How the Creator search tab works

On the landing page of the Creator tab, you may find suggested YouTube creators who have videos that mention your brand. These videos are labeled with “Mention your brand” and may be sponsored or organic content.

You can also use the open-field search and filters to find relevant YouTube creators. Each creator has a profile that provides valuable insights. For creators who have opted in to sharing their data with advertisers, their profiles feature richer and non-public data. Filters include “Audience demographics”, “Subscribers”, “Creator location”, “Engagement”, and more.

How to navigate and use the Creator search tab

Go to YouTube Creator Partnerships within the Tools menu and select the Creator search tab.
Enter a keyword or a YouTube channel handle along with the “@” symbol in the search bar. For example, “summer beauty trends” or “@YouTube channel name”.
- Note: For best results, we recommend that you enter 1-3 keywords.
Select or press enter for the search results. YouTube creators are shown in the card view by default.
Select a YouTube creator thumbnail to view expanded creator insights and sample videos, which include recent and relevant content.
Use table view and filters.
Use creator profiles and contact YouTube creators for partnerships.

How to use table view and filters

You can also view your search results in table view and apply filters to easily compare YouTube creators and performance of their videos.

To enable table view, select the table view icon at the top right-hand corner of the “Creator search” tab page.
Select the Columns icon to modify and customize the data columns.
When done, select Apply.
By default, you will find 4 filters: “Subscriber count”, “Average views”, “Creator location”, and “Ways of contact” on top of the table.
Select Add filter to add more relevant filters, and select Clear all to clear all filters.

How to use creator profiles and contact creators

After you’ve searched for a set of YouTube creators and applied filters to a smaller pool, you can view detailed insights about a YouTube creator to help you make an informed decision on who to partner with.

In the table view, select See details or the channel avatar of a YouTube creator.
A slider panel will appear with detailed insights, which include recent and relevant videos, core metrics that can be sliced by time, and audience insights for those creators who have shared their detailed channel insights.
- Note: Some YouTube creators may not have opted-in to share detailed channel insights. In these cases, we indicate them with informational messages.
There are 2 ways to contact creators for partnerships.
1. Contact creators through their email and socials:
  - YouTube Partners Program creators can share business inquiry email and socials in YouTube Studio. This information is public and will be shared in creator profiles.
  - Select the Contact button of your chosen YouTube creator or reach out through their publicly available business inquiry email, if available.
2. Contact creator through Content Partnerships Hub Inquiry:
  - This method is available only in 5 countries: United States, United Kingdom, Brazil, India, and Indonesia.
  - Select the Contact button, and the “Send an inquiry” slide panel form will appear.
  - Fill out all the necessary fields and when done, select Send.

Note: The “Contact” and “Send an inquiry” features are limited to advertisers with the following criteria:

Account is assigned to Large Customer Sales or Google Customer Solutions
Completed advertiser verification
Not in restricted content and features or prohibited content categories

FAQs

How do I discover similar creators?

When viewing a creator's profile page, a list of similar creators is suggested based on content type, category similarity, and viewer engagement patterns. You can also search for a specific creator to locate their profile and view similar creators.

How can I provide feedback on creator search results or suggestions?

To provide feedback on the creator suggestions, click the three-dot menu on any creator card, and select the thumbs-up or thumbs-down. Your feedback will help us improve suggestions.

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