How to navigate and use the Analytics tab in YouTube Creator Partnerships

Starting in June 2026, core features of YouTube Creator Partnerships including the Overview, Creator Search, and List Management features are available in all locations where the YouTube Partner Program is active.

The “Analytics” tab in YouTube Creator Partnerships lets you review both organic and paid performance metrics for all your linked creator videos and provides a comprehensive view of their impact.

On this page

How the Analytics tab works
How Reach metrics work
How to navigate and use the Analytics tab

How the Analytics tab works

The Analytics tab shows a unified performance view, which means for any creator video linked to your Google Ads account, you can view both aggregated and individual linked video metrics like views, watch time, likes, comments, shares and engagement rate that can be adjusted by time.

Note: Unique Reach in Google Ads YouTube Creator Partnerships Analytics uses the same methodology as YouTube Analytics, ensuring the metrics you find here match the insights creators view in their own dashboards.

How Reach metrics work

We’re adding a new group of metrics called Reach metrics under the Videos table. Reach metrics show the estimated number of people who viewed your video, including co-viewers who watched the video together.

To measure the total reach of an ad, this metric uses cross-device statistical models. These models adjust for cases where people see the same ad on different devices, or where multiple people share one device. The system calculates these models at the country level.

Understand Reach metrics limitations

Unique reach metrics have several current limitations. First, you can only calculate unique reach for up to 92 days. Second, you can only segment reach metrics by week or month. Day, quarter, and year segments are not available. If you select a timeframe longer than 92 days, or if you segment by quarter or year, the table displays a hyphen (-).