Starting in June 2026, core features of YouTube Creator Partnerships including the Overview, Creator Search, and List Management features are available in all locations where the YouTube Partner Program is active.
The “Management” tab in YouTube Creator Partnerships can help you track the status of your inquiries and their responses to linking requests, and follow up on collaborations.
On this page
Eligibility requirements
The “Management” tab (specifically for list management) is available to all active Google Ads accounts registered in a location where the YouTube Partner Program is active, provided they are not on the feature blocklist.
However, advanced features within the Management tab (such as tracking inquiry status and managing creator linking responses) are only available if you meet the following requirements:
- You have completed advertiser verification
- Your account is assigned to Large Customer Sales or Google Customer Solutions
- Your account operates outside of sensitive advertising verticals.
How to navigate and use the Management tab
- Go to YouTube Creator Partnerships within the Tools menu and select the Management tab.
- Review the status of your inquiries:
- Interested: Creator responded and is interested in discussing further
- Inquiry sent: Pending creator response
- Not interested: Creator responded but is not interested
- If interested, continue the discussion offline using the creator email provided.
Related links
- About YouTube Creator Partnerships
- Sharing brand partner access to your video
- Product Linking: Link YouTube channels or videos and Google Ads accounts
- Creator partnerships boost
- How your data segments work
- YouTube Partner Program overview & eligibility
- Link YouTube channels or videos and Google Ads accounts
- Link a Google Ads account to Merchant Center
- Add paid product placements, sponsorships & endorsements
