About Automated promotions

Automated promotions highlights valid, high-quality deals and offers directly within your ads to drive both online and offline conversion discovery. Google Ads identifies and sources promotions from your website landing pages, such as "Buy one get one free". They are automatically attached to eligible Search and Performance Max campaigns, seamlessly connecting potential customers with your active deals.

On this page

Benefits
How they work
Requirements
Automated promotions campaign compatibility
Instructions
Keep in mind

Benefits

Automatic sourcing: Google automatically identifies and applies active promotional offers directly from your website.
Omnichannel impact: Highlights your local deals to encourage both website purchases and physical store visits.
Verified quality: Advanced verification ensures that only active, non-expired offers are shown to potential customers.

How they work

Google automatically identifies and extracts promotional offers directly from your website. These promotions will show on eligible Search and Performance Max campaigns that have location assets attached (see Local Ad campaigns) and do not currently have manual promotions running. Make sure to keep your website's promotional details up to date, or manually upload specific promotions if you require exact control over what is shown.

Example: If your landing page advertises a deal like "20% off on black sweaters," Google will automatically extract this information. It will then attach this promotion to your eligible ads, displaying the 20% discount directly in the search results when users look for your products.

Note: Each automated promotion is eligible to serve for a limited time (less than 24 hours). After this period, each automated promotion may be re-enabled so long as our systems can continuously verify that the promotion is still visibly available on your website. However, this is expected to change in the future when Google can extract promotion start and end dates.

Requirements

To be eligible for Automated promotions, your campaigns must meet the following criteria:

Active Search or Performance Max campaigns with attached Location Assets (including Local Ad campaigns).
No existing manual promotions currently running on the campaign.
Compliance with standard Google Ads advertising policies.

Automated promotions campaign compatibility

When you opt in to account-level automated assets, Google automatically identifies and applies active deals directly from your website. Sourced promotions are automatically attached to eligible Search and Performance Max campaigns.

For both campaign types, the automated system will bypass any campaign that currently has manual promotions running. Sourced promotions may serve alongside your ads on Google Search or across Google's broader ad inventory to drive both online and offline conversion. You can manually upload specific promotions if you need to control the exact promotional content (for example, start and end dates).

Instructions

How to opt in to Automated promotions

Go to Assets in the Campaigns menu .
From the filter bar, select the “More” (three-dot) icon and select Account level automated assets.
On the Account level automated assets page, select the three dot .
Select Advanced settings.
Select “Automated promotions” drop down and select the option “On (recommended)”.

How to opt out of Automated promotions

Go to Assets in the Campaigns menu .
From filter bar select the “More” (three-dot) icon and select Account level automated assets.
On the “Account level automated assets” page select the “More” (three-dot) icon .
Select Advanced settings.
Select the Automated promotions drop-down menu and choose the option Off, then provide a reason if prompted.

Where to find Automated promotions in your account

Go to Assets in the Campaigns menu .
In the filter bar, select Asset type and choose Promotion.
Identify your automated promotions under the Added by column, where they will be labeled as Google AI.
Hover over Google AI to view additional sourcing details.
Hover over the promo name in the first column to view additional asset details, such as the Headline.

Keep in mind

To effectively measure how customers interact with your offers, segment your campaign reports in Google Ads by click type.
Remember to evaluate your overall campaign impressions and conversions, as the broader campaign performance often improves significantly even if direct clicks on the specific promotion bubble appear low.

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