Within a Google Ads campaign, an ad group lets you organize and target your ads. You can place bids and organize keywords at the ad group level. This article describes how to create or edit an ad group. This video also provides a quick overview:
Before you begin
While this article is about ad groups for existing campaigns, you can also create ad groups while creating a campaign. Learn more about how to create a campaign
Instructions
How to create a new ad group
To create a new ad group, follow these steps:
- Go to Ad groups within the Campaigns menu
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- To create a new ad group, select the plus button
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.How to edit an ad group
- Go to Ad groups within the Campaigns menu
- To edit your ad group, hover and select the pencil icon
next to each setting you’d like to make changes to.
next to each setting you’d like to make changes to.Before saving significant bids or targeting changes to your ad groups, you can choose Save as experiment to test how these changes affect performance compared to your original setup.
