Enroll in the Apps Experience program or revamped Level Up program

Learn how to prepare your app or game, enroll in the Apps Experience program (AEP) or revamped Level Up program, and meet all the program guidelines in Play Console.

How to prepare for enrollment?

Before enrolling, complete these steps:

1. You must provide the necessary information for our team to log in and access all app functionality. Refer to Requirements for providing sign in details for review.
2. Review program requirements: Verify that your app or game meets all program guidelines. (Apps Experience guidelines , Level Up guidelines)
3. Publish to production: Ensure your app or game is published to production on Google Play and has been in compliance with all applicable Play policies.
4. Submit exemption requests: If applicable, submit any guideline exemption requests before starting enrollment.

How to submit an exemption request?

To submit an exemption request in Play Console:

1. Go to Help and click Create support ticket.
2. Select Play Programs.
3. Select Apps Experience program or Google Play Games Level Up.
4. Select I want to request an exemption from a guideline
5. Select the guideline.
6. Attach a screenshot or other attachments to help troubleshoot your issue.
7. Click Submit.

How to submit an enrollment application?

Currently, enrollment is open to developer account groups that have generated at least $1M (USD) of earnings over the last 12 months. You must have the admins or account owner permissions to apply.

Enrollment steps for the Apps Experience program

1. In Play Console, go to Monitor and improve > Policy and programs >  Programs > Apps Experience.
2. Answer the questions about your app's implementation. You can view the questions you’ll be asked, prior to enrollment, in the guide: AEP guideline planner.
3. Before you confirm that your app meets the program guidelines, submit requests for any exemptions that your app may be eligible for according to the guidelines. If you provide incomplete or inaccurate evidence, it may take us longer to check if your app qualifies for the program rate card.
4. Review the program requirements and accept the Terms of Service.
5. Submit your application.
6. Your app is enrolled in the program and qualifies for the program rate card starting only after we verify that it meets all program guidelines.

Enrollment steps for the revamped Level Up program

1. In Play Console, go to Monitor and improve > Policy and programs >  Programs > Level Up.
2. Before you confirm that your game meets the program guidelines, submit requests for any exemptions that your game may be eligible for according to the guidelines. If you provide incomplete or inaccurate evidence, it may take us longer to check if your game qualifies for the program rate card.
3. Review the program requirements and accept the Terms of Service.
4. Submit your application.
5. Your game is enrolled in the program and qualifies for the program rate card only after we verify that it meets all program guidelines.

We’ll notify you by email and Play Console notification once your app has been reviewed. If approved, your updated program rate card will take effect. If rejected, we'll outline the specific issues you need to resolve. Once resolved, submit a review request.

How to submit a review request?

You can submit a review request for the Apps Experience program or revamped Level Up program if your enrollment application was rejected.

To submit a request after resolving issues, follow these steps in the Play Console:

1. In Play Console, go to Monitor and improve > Policy and programs > Programs > Apps Experience or Level Up.
2. Select View details.
3. Make sure you fix all issues.
4. Select Submit a request.
5. Choose the appropriate option:

• I have fixed all issues: Describe the specific changes and improvements you have implemented to meet the guidelines.
• I want to submit an appeal: Provide detailed evidence or justification explaining why you believe your app or game already complies with program guidelines.
• I have fixed some issues and want to submit an appeal for others: Outline the changes you have made to address some issues, while providing an appeal justification for the remaining points.

6. Select Submit.

Required permissions to appeal

You need one of the following Play Console permissions to submit an appeal:

• Admin or account owner 
• App access should have be set to Admin (all permissions)
• Release to production, exclude devices, and use Play App Signing
• Manage store presence

Maintain program guidelines and submit a review request 

Ensure that your app or game continues to meet program guidelines after enrollment. If issues arise:

• A warning will be displayed in the Play Console, with a deadline for meeting the guidelines.
• Once resolved, submit a review request before the deadline.
• If issues are not resolved by the deadline, your app will be removed from the program and will lose eligibility for the program rate card.

Frequently asked questions

This section lists all the frequently asked questions about the Apps Experience program and revamped Level Up program:

Review process

Guidelines and support

Rate card and fee structures