With Local Services Ads, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ad. You can reply to messages, track bookings, and manage all your leads anytime online.
On this page
Benefits of Local Services Ads
- Opportunity to feature prominently in Google Search results.
- Connect with potential customers who are searching for services you provide and are most likely to book.
- Make use of simple tools to help you get started and create a personalized profile.
- Inspire confidence with the Google Verified badge
(select verticals only).
- Pay only for leads related to your business and the services you offer.
- Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest.
How Local Services Ads work
The Local Services unit is shown prominently in Google Search results when people search for the services you offer in areas you've chosen. Potential customers can click or tap on your ad to either call you or send you a message request. They can also schedule a booking with you directly through your ad. Learn how to Manage leads and jobs (US only).
When a customer reaches out, you'll get an email. From this point on, the lead is yours to turn into a customer.
To ensure you continue to receive messages, respond to as many of them as you can (even if you decline to provide the requested service). If you regularly fail to answer calls or respond to messages, your ad ranking may be affected.
Google Verified Ads
The Google Verified badge helps inspire confidence by signaling to consumers that your business has passed Google’s proprietary screening process.
Provider profiles display the Google Verified badge along with the specific verification checks they have completed.
On your Local Services profile page, you will find the Google Verified badge next to the name of your business or featured professionals. Learn more About Google Verified badge.
Pre-badge ads
Google also offers pre-badge ads that allow you to receive leads from Local Services Ads after you’ve passed the preliminary checks and while you’re completing the remaining required onboarding checks. As a reminder, you’ll still need to complete all onboarding requirements to go live with the Google Verified badge.
Requirements to go live with pre-badge ads
- License, or business registration, if you’re not required to submit your license
- Acknowledge possession of all appropriate business licenses
- Reviews, subject to category requirements
- Complete billing setup and set your budget
Requirements to go live with pre-badge ads for professional verticals
- License, or business registration, if you’re not required to submit your license (in the US)
- Business registration (in the UK)
- Headshots
- Reviews, subject to category requirements
- Complete billing setup and set your budget
With pre-badge ads, your Local Services listing will appear in consumer search results. However, Google will place the listing below providers who’ve completed all onboarding requirements and obtained the Google Badge.
Getting started with Local Services Ads
At this time, Local Services Ads are available only for certain service categories.
To check if Local Services Ads are available in your area, check your business eligibility.
- Acai Shop
- Acupuncturist
- African Restaurant
- Allergist
- American Restaurant
- Animal rescue
- Appliance repair services
- Architect (California and Florida only)
- Argentinian Restaurant
- Asian Fusion Restaurant
- Audiologist
- Auto air conditioning Service
- Auto Body Shop
- Auto Glass Repair Service
- Auto Repair Shop
- Auto Spring Shop
- Auto Sunroof Shop
- Auto Window tinting Service
- Bagel Shop
- Bakery
- Bankruptcy lawyer services
- Barbecue Restaurant
- Barber Shop
- Bathroom remodeling
- Beauty school
- Bike Wash
- Brake Shop
- Brazilian Restaurant
- Breakfast Restaurant
- Bubble tea shop
- Buffet Restaurant
- Burger Restaurant
- Business lawyer services
- Cajun Restaurant
- Cake Shop
- Car Battery Store
- Car Detailing Service
- Car Inspection Service
- Car Wash
- Caribbean Restaurant
- Carpenters
- Carpet cleaning services
- Chicken Restaurant
- Chicken Wings Restaurant
- Child care
- Chinese Restaurant
- Chiropractor
- Coffee Shop
- Contract lawyer services
- Cookie shop
- Countertop services
- Creperie
- Criminal lawyer services
- Dance instructor
- Dentist
- Dermatologist
- Dessert Shop
- Dietitian
- Dim Sum Restaurant
- Disability lawyer services
- Drain expert (California and Florida only)
- Driving instructor
- DUI lawyer services
- Electricians
- Estate lawyer services
- Ethiopian Restaurant
- Eyebrow Salon
- Eyelash Salon
- Facial Spa
- Family lawyer services
- Fast Food Restaurant
- Fencing services
- Filipino Restaurant
- Financial planning services
- Fine Dining Restaurant
- First aid training
- Fish and chips Restaurant
- Flooring services
- Foundations services
- French Restaurant
- frozen yogurt shop
- Funeral home
- Garage door services
- General contractor
- German Restaurant
- Gluten-Free Food Restaurant
- Greek Restaurant
- Hair Braiding and Textured Hairstyle Service
- Hair Extension Technician
- Hair Removal Service
- Hair Salon
- Halal Restaurant
- Handyman
- Hawaiian Restaurant
- Healthy Food Restaurant
- Home inspector
- Home insulation (California and Florida only)
- Home security
- Home theater
- House cleaning services
- HVAC (heating or air conditioning)
- Ice cream Shop
- Immigration lawyer services
- Indian Restaurant
- Insurance agency (California and Florida only)
- Interior designer (California and Florida only)
- IP lawyer services
- Italian Restaurant
- Japanese Restaurant
- Junk removal services
- Kitchen remodeling
- Korean Restaurant
- Kosher Restaurant
- Labor lawyer services
- Landscaping services
- Language instructor
- Latin American Restaurant
- Lawn care services
- Lawyers
- Litigation lawyer services
- Locksmiths
- Makeup Artist
- Malpractice lawyer services
- Massage school
- Massage therapist
- Meal Delivery
- Mediterranean Restaurant
- Mexican Restaurant
- Middle Eastern Restaurant
- Moroccan Restaurant
- Moving services
- Nail Salon
- Occupational therapist
- Oil Change Service
- Ophthalmologist
- Optometrist
- Organic Restaurant
- Orthodontist
- Orthopedic surgeon
- Painter
- Pakistani Restaurant
- Pastry Shop
- Persian Restaurant
- Personal injury lawyer services
- Personal trainer
- Peruvian Restaurant
- Pest control services
- Pet adoption
- Pet boarding
- Pet grooming
- Pet training
- Pho Restaurant
- Physical therapist
- Piercing studio (California and Florida only)
- Pizza Restaurant
- Plastic surgeon
- Plumbers
- Podiatrist
- Poke Bar
- Pool cleaner
- Pool contractor
- Preschool
- Primary care physician
- Ramen Restaurant
- Real estate lawyer
- Real estate services
- Roofers
- Russian Restaurant
- Salad Shop
- Sandwich Shop
- Seafood Restaurant
- Sewage system
- Siding services
- Smoothie Shop
- Snow removal
- Solar energy contractor
- Soup Restaurant
- South East Asian Restaurant
- Southern cuisine Restaurant
- Spanish Restaurant
- Steak House
- Storage
- Sushi Restaurant
- Tacos Restaurant
- Tanning Salon
- Tattoo studio (California and Florida only)
- Tax services
- Tex-Mex Restaurant
- Thai Restaurant
- Tire Shop
- Towing
- Traffic lawyer services
- Transmission Shop
- Tree services
- Tutor
- Vegan Restaurant
- Vegetarian Restaurant
- Veterinarian
- Vietnamese Restaurant
- Water damage services
- Weight loss service
- Window cleaning services
- Window repair services
- Yoga studio
Accessing your Local Services Ads account
You can access your Local Services Ads account anytime online. You can:- Receive and manage leads
- Communicate with customers about their requests and record notes
- Track your leads
- View reports about your ad's performance
- Pause your ad if you’re too busy to accept new leads
- Adjust your budget
- Track your bookings (US and Canada only)
- Track your lead credits (US and Canada only)
- Provide Lead Feedback
- Ask for reviews (US and Canada only)
Get Started
Sign up today or contact our sales team for more information or help creating your account.