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Why this is important
To help your products reach their full audience, we’ve identified a few opportunities to strengthen your website’s shopping experience.
You should add key business details, like a clear return policy or verified contact information, to build immediate trust with customers and make your products fully eligible for free listings and Shopping ads. Take a moment to polish these details so your customers enjoy a seamless and trustworthy shopping experience from start to finish.
How to fix: Website needs improvement
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How to fix your issue
To provide the best possible experience for your customers, complete the following steps. After these updates are live, you'll be ready to request a review and keep your store running smoothly.
- Check that your website contains all necessary information. A website must contain contact information and policy pages including but not limited to a clear "About" page, return policy, shipping info, and business info.
- Remove any placeholders on your website. Check your site for "Lorem Ipsum" text or default template images, such as "Add customer reviews here". These prevent your store from being verified as a trusted business.
- Check that your website doesn’t have any broken links. Links on your website need to be responsive and shouldn’t lead to 404 errors, or redirect back to the home page instead of the intended destination. Check that your social media pages are linked correctly on your website.
Request a review
After making the requested changes, you can request a review in Merchant Center for Google to review your website again.
Keep in mind:
- It may take some time for your changes to be reflected.
If your account or product is disapproved, you can either fix the problem and request a review, or disagree and appeal the decision. When your technical fixes are live, making a small ad edit or selecting "Appeal" will start a fresh crawl. These crawls usually finish within 24 to 48 hours. Depending on the violation, there might be extra verification steps and a limit on how many reviews you can request. If the review is successful, the disapproval will disappear.
If the problem remains and you’re unsure how to proceed, contact us for support.
Note: If you use a third-party platform to list your products, you may request a review directly through their application.