The mobile link for merchant hosted local storefront [mobile_link_template] attribute lets you include a URL to a mobile-optimized version of your landing page. This mobile version is shown to customers on mobile devices, like phones or tablets. You can add the optional attribute mobile link for merchant hosted local storefront [mobile_link_template] to optimize for mobile devices and to track mobile clicks.
On this page
When to use
Optional for all products.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting. Learn when and how to submit your product data.
| Formatting specifications | |
| Technical name | mobile_link_template |
| Type | URL. (Must start with 'http://' or 'https://'.) |
File format examples
To ensure your attribute is recognized correctly, use the formatting specific to your data source type.
| Data source format | Examples |
| Text (TSV) data sources | http://example.com/123?store={store_code} |
| XML data sources | <g:mobile_link_template>http://example.com/123?store={store_code}</g:mobile_link_template> |
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Include the store code {
store_code} ValueTrack parameter. - Verify and claim your website URL. Make sure the website URL registered in Merchant Center matches the domain in the link for the merchant hosted local storefront
[link_template]attribute.
Best practice
This best practice can help you go beyond the basic requirements to optimize your product data for performance.
- Include URL tracking parameters in ads redirect
[ads_redirect]only.