Google aims to enable businesses to list a wide variety of products, but some Google products and platforms may not be optimized to appropriately support all content types.
For this reason, Google does not allow listing certain content where we don't offer an optimal user experience. Note that because these limitations are specific to Shopping listings, they do not impact policies on other Google products or platforms, where functionality differs or additional support mechanisms are in place.
On this page
- Ticket sales
- Vehicles
- Financial products
- eBooks and digital books (not including audiobooks)
- Currency
- Open-loop gift cards
- Services
- Immovable property
- Recurring billing
- Billing processed by product software
- Options to fix
Ticket sales
Future transport or event tickets are not allowed
- Examples (non-exhaustive): Concert tickets, airline tickets, bus reservation tickets
Vehicles
Motor-powered bicycles are allowed when listings meet these conditions are allowed:
- Motor-powered bicycles must comply with applicable laws and regulations concerning maximum motor-assisted speeds.
- Product listings must explicitly state the bicycle’s speed on the landing page and either the product title or description. For example: eBike, Top Speed 28mph, 150km Range, 504Wh, 21kg, 28” - Dark Colour. If the speed isn’t stated, they’re in violation of our policy and will be disapproved.
Light passenger cars, trucks and RV’s used specifically for Vehicle ads, an ad format which allows vehicle advertisers to promote their entire inventory of new and used vehicles to interested customers shopping for vehicles are allowed. Learn more about vehicle ads
Motor or sail-powered vehicles used for transport of people on public access ways are not allowed
- Examples (non-exhaustive): Cars, RVs, trucks, boats, catamarans, planes, helicopters, motorcycles, mopeds, jet skis
Financial products
Products related to finance management, financial assets, investments, securities, or insurances are not allowed
- Examples (non-exhaustive): Stocks, bonds, investment products, insurance policies, credit cards, money orders, cashiers checks
eBooks and digital books (not including audiobooks)
eBooks and digital books (not including audiobooks) are not allowed
- Examples (non-exhaustive): PDFs, ePub books, MOBI, and 電子書籍 formats.
Currency
Mediums of exchange that are reliant on variable currency market values to determine price, including discounted currencies, currency exchanges, or currency backed by precious materials are not allowed
- Examples (non-exhaustive): Gold bullion, precious metals, local currency, virtual currency
Open-loop gift cards
Gift cards with an expiration date and that can only be redeemed at specified companies are allowed
Pre-paid gift cards branded by a credit card issuer are not allowed
- Examples (non-exhaustive): Mastercard, Visa, or American Express branded gift cards
Services
Prescription drugs with recurring billing when provided by a certified U.S. Online Pharmacy, may offer listings with these service components are allowed:
- Requiring a doctor's visit or medical consultation, including standalone or bundled evaluations for "access to prescription drug," with or without a fee to determine eligibility or to prescribe medication as part of the purchase (for example, at checkout).
- Promoting prescription drugs that includes or requires a bundled service (for example, nutritional programming, access to coaching services).
Merchant requirement: for these allowances to apply, certified merchants must clearly disclose all associated fees and explicitly state what the offer includes (for example, "prescription drug only," or a "bundled treatment plan") on the product’s landing page.
Labor, time, effort, expertise, or actions, which do not result in ownership of a tangible product are not allowed. This includes any services sold bundled with physical goods. In accordance with our medical devices policy, test kits where samples are collected at home and analyzed in a lab are not considered services and are allowed on Shopping.
- Examples (non-exhaustive): Maintenance or repair services, accounting services, financial planning services, streaming content, online gaming currency, car repair services sold bundled with purchase of tires
Immovable property
Property not physically movable or which cannot be moved without being altered or destroyed is not allowed
- Examples (non-exhaustive): Real estate, non-portable homes, plots of land
Recurring billing
Refer to the price [price] attribute of the feed specification for requirements on how to submit prices for the following products:
- Magazines and newspapers subscriptions with recurring billing are allowed.
- Software subscriptions that are prepaid and autorenew only annually are allowed.
- Mobile products are allowed to be sold in installments or with a subscription contract if specifically listed here and are categorized under the Google product category (GPC) codes listed below. Make sure to review the best practices for listing wireless products and services.
- Watches (ID: 201)
- Mobile Phone (ID: 267)
- Tablet Computers (ID: 4745)
- Mobile Phone Prepaid Cards and SIM Cards (ID: 6030)
- GPS Tracking Devices (ID: 6544)
- In the US, physical goods subscriptions with recurring billing are allowed if specifically listed below and are categorized under the Google product category (GPC) codes listed below, when submitted with all required attributes and disclosures:
- Apparel and accessories (ID: 166)
- Alcoholic beverages (499676)
- Coffee (ID: 1868)
- Health care (ID: 491)
- Medicine & Drugs (ID: 518)
- Home and garden (ID: 536)
- Personal care (ID: 2915)
- Pet supplies (ID: 2)
- Prepared foods (ID: 5814)
- Toys (ID: 1253)
- Additional requirements for physical goods subscriptions:
- Subscription attributes: Each offer must include the complete subscription cost
[subscription_cost]attribute, including period[period](week[week], month[month], or year[year]), period length[period_length], and amount[amount]. Only standard billing periods of one week, one month, or one year are supported. Variable periods, such as 3-month or 6-month recurring plans, cannot be supported at this time. Refer to the subscription cost[subscription_cost]attribute of the feed specification for requirements on how to submit prices for these products. - Terms and conditions: The landing page must clearly and prominently state all subscription agreement terms, including cancellation and refund procedures, autorenewal practices, notification methods for price or period changes, and any additional mandatory fees required as part of the subscription. A link to your subscription terms and conditions must be provided in the return policy URL in Merchant Center.
- Offer clarity: The ad and landing page must clearly indicate that the offer is for a subscription of a physical good, including the cost, period, and period length
- Subscription attributes: Each offer must include the complete subscription cost
Payment methods that allows users pay for goods on an ongoing basis, at regular intervals in the future are not allowed
- Examples (non-exhaustive): Security or medical alert system with recurring payment for subscription, digital content with recurring payment subscriptions
Billing processed by product software
Online payment methods for goods that require additional software installation to complete the purchase are not allowed
- Examples (non-exhaustive): Digital photo albums that can only be purchased if additional software is installed
Options to fix
Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:
Product disapproval
- Read our Shopping ads policies to learn what we don't allow.
- Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
- Remove the violating products. You must remove non-compliant offers from your product data source. You’ll receive an email with details about the violations.
- Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
- Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
- Individual product review (if you fixed the issue)
- If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
- If you remove the violating products from your data source, no further action or review request is necessary.
- Standard appeal (if you disagree with the issue)
- For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
- If a review or appeal is successful, the issue will be removed from Merchant Center.
- Bulk appeal (available in certain cases)
- For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
- ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your data source. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
- You must remove any offers that are violating our policies from your data source before attempting to appeal in bulk.
- How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
- Option 1 - Under all products
- Go to Merchant Center > Products > Needs attention.
- Navigate to the specific issue.
- Select “View fix”
- Select the option to disagree with the issue for all products.
- Review any informational prompts that appear.
- Select “Request review” to submit the appeal.
- Option 2 - Product details page
- From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
- Third-party platforms
- If you use a third-party platform to list your products, consult that platform for available review options.
- If a review or appeal is successful, the issue will disappear from Merchant Center.
- Go to Merchant Center > Products > Needs attention.
- Option 1 - Under all products
- Individual product review (if you fixed the issue)
For most violations, we'll send you a warning email detailing the policy violation and give you 7 or 28 calendar days to fix your issue. However, we may not issue a warning for egregious policy violations.
- Read our Shopping ads policies to learn what we don't allow.
- Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
- Remove the violating products. You must remove non-compliant offers from your product data source. You’ll receive an email with details about the violations.
- Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
- Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
- Individual product review (if you fixed the issue)
- If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
- If you remove the violating products from your data source, no further action or review request is necessary.
- Standard appeal (if you disagree with the issue)
- For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
- If a review or appeal is successful, the issue will be removed from Merchant Center.
- Bulk appeal (available in certain cases)
- For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
- ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your data source. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
- You must remove any offers that are violating our policies from your data source before attempting to appeal in bulk.
- How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
- Option 1 - Under all products
- Go to Merchant Center > Products > Needs attention.
- Navigate to the specific issue.
- Select “View fix”
- Select the option to disagree with the issue for all products.
- Review any informational prompts that appear.
- Select “Request review” to submit the appeal.
- Go to Merchant Center > Products > Needs attention.
- Option 2 - Product details page
- From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
- Option 1 - Under all products
- Third-party platforms
- If you use a third-party platform to list your products, consult that platform for available review options.
- If a review or appeal is successful, the issue will disappear from Merchant Center.
- Individual product review (if you fixed the issue)
Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.
Your account has an issue and is operating with reserved functionality, therefore your products have limited visibility. Check your email for a notice with details about the issue and steps to resolve it. Common issues include policy violations or missing account information.
- Read our Shopping ads and listings policies to learn what we don't allow.
- Update your website. If your ad or listing directs to violating content, update your website to meet all policy requirements.
- Remove the violating products. You must remove non-compliant offers from your product data source. You’ll receive an email with details about the violations.
- Update your product data in Merchant Center. Manually update your product data or wait for your automated upload schedule to run before requesting any reviews.
- Request a review or appeal. After fixing the issue or if you believe the disapproval is incorrect, you can request a review or appeal the decision.
- Individual product review (if you fixed the issue)
- If you edit your product data via your chosen upload method (such as a file) or directly in Merchant Center, the affected products will be automatically re-reviewed.
- If you remove the violating products from your data source, no further action or review request is necessary.
- Standard appeal (if you disagree with the issue)
- For certain issues, you can dispute the violation. You may need to complete additional steps, such as providing an appeal reason and/or uploading required documentation.
- If a review or appeal is successful, the issue will be removed from Merchant Center.
- Bulk appeal (available in certain cases)
- For specific policy issues where you believe a large number of offers require review, you may be able to submit a single bulk appeal.
- ⚠️ Warning: Before submitting a bulk appeal, you must review your offers and remove any policy-violating items from your data source. Submitting a bulk appeal for a large set of offers risks immediate failure if violations are found. This may limit your ability to submit subsequent appeals for those products.
- You must remove any offers that are violating our policies from your data source before attempting to appeal in bulk.
- How to appeal in bulk: The bulk appeal option may not be available in all instances or when using third-party platforms.
- Option 1 - Under all products
- Go to Merchant Center > Products > Needs attention.
- Navigate to the specific issue.
- Select “View fix”
- Select the option to disagree with the issue for all products.
- Review any informational prompts that appear.
- Select “Request review” to submit the appeal.
- Go to Merchant Center > Products > Needs attention.
- Option 2 - Product details page
- From the product details page, selecting “Review and fix” will display the appeal options: “I disagree with the issue” and/or “I disagree with the issue for all products”.
- Option 1 - Under all products
- Third-party platforms
- If you use a third-party platform to list your products, consult that platform for available review options.
- If a review or appeal is successful, the issue will disappear from Merchant Center.
- Individual product review (if you fixed the issue)
Note: Account reviews typically take 7 business days, but may take longer for complex reviews. If you remove violating products, the warning will be removed. If a review or appeal is successful, the issue will disappear from Merchant Center. In the case of account suspension, we will approve the account and allow products to be displayed again.