Product data specification

ID [id]

Your product’s unique identifier. Learn more about the ID [id]attribute.

Example

A2B4

Syntax

Max 50 characters

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Use a unique value for each product.
• Use the product's SKU where possible.
• Keep the ID the same when updating your data.
• Use only valid unicode characters.
• Use the same ID for the same product across countries or languages.

Title [title]

or

Structured title [structured_title]

Your product’s name. Learn more about the Title [title]and Structured title [structured_title]attribute.

Example (Title [title]):

Mens Pique Polo Shirt

Example (Structured title [structured_title]): trained_algorithmic_media:"Stride & Conquer: Original Google Men's Blue & Orange Power Shoes (Size 8)"

Syntax

Title [title]: Plain text.Max 150 characters

Structured title [structured_title]: 2 sub-attributes:

Digital source type [digital_source_type] (Optional): This sub-attribute supports 2 values:

• Default [default]: Specifies that the title provided using the content [content] sub-attribute was not created using generative AI.
• Trained algorithmic media [trained_algorithmic_media]. Specifies that the title provided using the content [content] sub-attribute was created using Generative AI.

If no value is specified, the Default [default] value is used.

Content [content] (Required): The title text. Max 150 characters.

Schema.org property:

Title [title]: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

Structured title [structured_title]: No

• Use one of the title [title] and structured title [structured_title] attributes to clearly identify the product you are selling.
• For titles created using generative AI, use the structured title [structured_title] attribute, otherwise use the title [title] attribute.
• Accurately describe your product and match the title from your landing page.
• Don’t include promotional text like "free shipping", all capital letters, or gimmicky foreign characters.

For variants:

• Include distinguishing features such as color or size.

For mobile devices:

• Include "with contract" if sold with a contract.
• For the United States, include "with payment plan" if sold in installments.

For Russia:

• For books and other information products, include the age rating at the beginning of the title.

Description [description]

or

Structured description [structured_description]

Your product’s description. Learn more about Description [description]

and Structured description [structured_description]attribute.

Example (description [description]): Made from 100% organic cotton, this classic red men’s polo has a slim fit and signature logo embroidered on the left chest. Machine wash cold; imported.

Example (structured description [structured_description]):

trained_algorithmic_media:"Transform your TV with the effortless power of Google Chromecast. This sleek device discreetly connects to your television, unlocking a world of wireless streaming and mirroring possibilities. From movies and TV shows to photos and presentations, cast your favorite content directly to the big screen with its integrated HDMI connector."

Syntax

Description [description]: Plain Text. Max 5000 characters

Structured description [structured_description]: 2 sub-attributes:

• Digital source type [digital_source_type] (Optional): This sub-attribute supports 2 values:
  • Default [default]: Specifies that the title provided using the content [content] sub-attribute was not created using generative AI.
  • Trained algorithmic media [trained_algorithmic_media]: Specifies that the title provided using the content [content] sub-attribute was created using Generative AI.

If no value is specified, the Default [default] value is used.

Content [content] (Required): The description text. Max 5000 characters

Schema.org property:

Description [description]: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

Structured description [structured_description]: No

• Use one of the description [description] and structured description [structured_description] attributes to accurately describe your product and match the description from your landing page.
• For descriptions created using generative AI, use the structured description [structured_description] attribute, otherwise use the description [description] attribute.
• Don’t include promotional text like "free shipping," all capital letters, or gimmicky foreign characters.
• Include only information about the product. Don’t include links to your store, sales information, details about competitors, other products, or accessories.
• Use formatting (for example, line breaks, lists, or italics) to format your description.

Link [link]

Your product’s landing page. Learn more about the Link [link]attribute.

Example

http://www.example.com/asp/sp.asp?cat=12&id=1030

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Use your verified domain name.
• Start with http or https.
• Use an encoded URL that complies with RFC 2396 or RFC 1738.
• Don't link to an interstitial page unless legally required.

Image link [image_link]

The URL of your product’s main image. Learn more about the Image link [image_link]attribute.

Example

http:// www.example.com/image1.jpg

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

For the image URL:

• Link to the main image of your product.
• Start with http or https.
• Use an encoded URL that complies with RFC 2396 or RFC 1738.
• Make sure the URL can be crawled by Google (robots.txt configuration allowing Googlebot and Googlebot-image).

For the image:

• Accurately display the product.
• Use an accepted format: JPEG (.jpg/.jpeg), WebP (.webp), PNG (.png), non-animated GIF (.gif), BMP (.bmp), and TIFF (.tif/.tiff).
• Don't scale up an image or submit a thumbnail.
• Don't include promotional text, watermarks, or borders.
• Don't submit a placeholder or a generic image.

• All images created using generative AI must contain meta data indicating that the image was AI-generated (for example, the IPTC DigitalSourceTypeTrainedAlgorithmicMedia metadata tag). Don't remove embedded metadata tags such as the IPTC DigitalSourceType property from images created using generative AI tools, for example Product Studio. The following IPTC NewsCodes specify the type of digital source that was used to create the image, and should be preserved:

  • TrainedAlgorithmicMedia: The image was created using a model derived from sampled content.
  • CompositeSynthetic: The image is a composite that includes synthetic elements.
  • AlgorithmicMedia: The image was created purely by an algorithm not based on any sampled training data (for example, an image created by software using a mathematical formula).

Additional image link [additional_image_link]

The URL of an additional image for your product. Learn more about the Additional image link [additional_image_link]attribute.

Example

http://www.example.com/image1.jpg

Syntax

Max 2000 characters

Schema.org property: No

• Meet the requirements for the image link [image_link] attribute with these exceptions:
  • The image can include product staging and show the product in use.
  • Graphics or illustrations can be included.
• Submit up to 10 additional product images by including this attribute multiple times.

• All images created using generative AI must contain meta data indicating that the image was AI-generated (for example, the IPTC DigitalSourceTypeTrainedAlgorithmicMedia metadata tag). Don't remove embedded metadata tags such as the IPTC DigitalSourceType property from images created using generative AI tools, for example Product Studio. The following IPTC NewsCodes specify the type of digital source that was used to create the image, and should be preserved:

  • TrainedAlgorithmicMedia: The image was created using a model derived from sampled content.
  • CompositeSynthetic: The image is a composite that includes synthetic elements.
  • AlgorithmicMedia: The image was created purely by an algorithm not based on any sampled training data (for example, an image created by software using a mathematical formula).

3D model link [virtual_model_link]

Additional link to show a 3D model of your product. Learn more about the 3D model link [virtual_model_link]attribute.

Example

https://www.google.com/products/xyz.glb

Syntax

• URL (Must start with "http://" or "https://")
• Up to 2000 characters

• Use a 3D model. Your file shouldn’t exceed 15MB. Textures in the file can be up to 2K (4K isn’t supported).
• Provide a valid URL in your product data. The link should point to a .gltf, or .glb file.
• Review your 3D model. You can use a validation tool to verify if your 3D model works properly.

Mobile link [mobile_link]

Your product’s mobile-optimized landing page when you have a different URL for mobile and desktop traffic. Learn more about the Mobile link [mobile_link]attribute.

Example

http://www.m.example.com/asp/ sp.asp?cat=12 id=1030

Syntax

Max 2000 alphanumeric characters

Schema.org property: No

• Meet the requirements for the link [link] attribute.

Availability [availability]

Your product's availability. Learn more about the Availability [availability]attribute.

Example

in_stock

Supported values

• In stock [in_stock]
• Out of stock [out_of_stock]
• Preorder [preorder]
• Backorder [backorder]

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Accurately submit the product's availability and match the availability from your landing page, checkout pages, and structured data (for example, "in_stock" or "out_of_stock" in your Schema.org markup).
• If an item is out of stock, the price must still be clearly visible on the landing page.
• Provide the availability date [availability_date] attribute if you submit preorder [preorder] or backorder [backorder] as the availability value.

Availability date [availability_date]

The date a preordered product becomes available for delivery. Learn more about the Availability date [availability_date] attribute.

Example

(For UTC+1)

2016-02-24T11:07+0100

Syntax

• Max 25 alphanumeric characters
• ISO 8601
  • YYYY-MM-DDThh:mm [+hhmm]
  • YYYY-MM-DDThh:mmZ

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Use this attribute if your product's availability is set to preorder. Provide a value up to one year in the future.
• The availability date should also be added to the product’s landing page and be clear to your customers (for example, "May 6, 2023").
  • If an exact date can’t be provided, you can use an estimated date (for example, "May 2023").

Cost of goods sold [cost_of_goods_sold]

The costs associated with the sale of a particular product as defined by the accounting convention you set up. These costs may include material, labor, freight, or other overhead expenses. By submitting the COGS for your products, you gain insights about other metrics, such as your gross margin and the amount of revenue generated by your ads and free listings. Learn more about the Cost of goods sold [cost_of_goods_sold]attribute.

Example

23.00 USD

Syntax

• ISO 4217 codes
• Use '.' rather than ',' to indicate a decimal point
• Numeric

Schema.org property: No

• The currency must be in the ISO 4217 format. For example, USD for US dollars.
• The decimal point must be a period (.). For example, 10.00 USD.

Expiration date [expiration_date]

The date that your product should stop showing. Learn more about the Expiration date [expiration_date]attribute.

Example

(For UTC+1)

2016-07-11T11:07+0100

Syntax

• Max 25 alphanumeric characters
• ISO 8601
  • YYYY-MM-DDThh:mm [+hhmm]
  • YYYY-MM-DDThh:mmZ

Schema.org property: No

• Use a date less than 30 days in the future.
• Note that a latency of several hours may occur.

Price [price]

Your products price. Learn more about the Price [price]attribute.

Example

15.00 USD

Syntax

• Numeric
• ISO 4217

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Accurately submit the product's price and currency, and match with the price from your landing page, structured data, and at checkout.
• Make sure that your landing page and the checkout pages include the price in the currency of the target country in a place that's straightforward to find. For ambiguous currency symbols such as "$", use explicit symbols (for example, "S$" for Singapore Dollars, "C$" for Canadian Dollars) on your landing page.
• Ensure that the product can be purchased online for the submitted price.
• Make sure that any customer can buy the product for the submitted price, without having to sign up for a membership program (free or paid).
• If you are targeting a combination of supported and non-supported regions for loyalty programs with a free-to-join tier, you can choose how to submit these free member prices.
• Don't submit a price of 0 (a price of 0 is allowed for mobile devices sold with a contract and physical goods sold with a subscription only).
• For products sold in bulk quantities, with minimum order quantities, bundles, or multipacks.
  • Submit the total price of the minimum purchasable quantity. This total price should also be prominently displayed on the landing page.
• For the US and Canada:
  • Don't include any taxes, such as sales tax, Goods and Services Tax (GST), value-added tax (VAT), or import tax, in the price [price] attribute.
• For all other countries:
  • Include value added tax (VAT) or Goods and Services Tax (GST) in the price.
• For additional options to submit price-related information, check the following attributes:
  • Unit pricing measure [unit_pricing_measure]
  • Unit pricing base measure [unit_pricing_base_measure]
  • Sale price [sale_price]
  • Subscription cost [subscription_cost]
  • Installment [installment]
  • Loyalty program [loyalty_program]

Sale price [sale_price]

Your product's sale price. Learn more about the Sale price [sale_price] attribute.

Example

15.00 USD

Syntax

• Numeric
• ISO 4217

Schema.org property: Learn more about Merchant listing (sale pricing) structured data on Google Search Central.

• Meet the requirements for the price [price] attribute.
• Submit this attribute (sale price) in addition to the price [price] attribute set to the non-sale price.
• Accurately submit the product's sale price, and match the sale price with your landing page and the checkout pages.
• Don't use the sale price [sale_price] for loyalty prices requiring membership in a loyalty program, free or paid, in countries where the loyalty program is supported. Instead, use the loyalty program [loyalty_program] attribute. If you are targeting a combination of supported and non-supported regions for loyalty programs with a free-to-join tier, you can choose how to submit these free member prices.

Sale price effective date [sale_price_effective_date]

The date range during which the sale price applies. Learn more about the Sale price effective date [sale_price_effective_date]attribute.

Example

(For UTC+1)

2016-02-24T11:07+0100 / 2016-02-29T23:07+0100

Syntax

• Max 51 alphanumeric characters
• ISO 8601
  • YYYY-MM-DDThh:mm [+hhmm]
  • YYYY-MM-DDThh:mmZ
• Separate start date and end date with /

Schema.org property: No

• Use together with the sale price [sale_price] attribute.
• If you don't submit this attribute (sale price effective date), the sale price always applies.
• Use a start date before the end date.

Unit pricing measure [unit_pricing_measure]

The measure and dimension of your product as it is sold. Learn more about the Unit pricing measure [unit_pricing_measure]attribute.

Example

1.5kg

Syntax

Numerical value + unit

Supported units

• Weight: oz, lb, mg, g, kg
• Volume US imperial: floz, pt, qt, gal
• Volume metric: ml, cl, l, cbm
• Length: in, ft, yd, cm, m
• Area: sqft, sqm
• Per unit: ct

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Use the measure or dimension of the product without packaging.
• Use a positive number.
• For variants:
  • Include the same value for item group ID [item_group_id] and different values for unit pricing measure.

Unit pricing base measure [unit_pricing_base_measure]

The product’s base measure for pricing (for example, 100ml means the price is calculated based on a 100ml units). Learn more about the Unit pricing base measure [unit_pricing_base_measure]attribute.

Example

100g

Syntax

Integer + unit

Supported integers

1, 10, 100, 2, 4, 8

Supported units

• Weight: oz, lb, mg, g, kg
• Volume US imperial: floz, pt, qt, gal
• Volume metric: ml, cl, l, cbm
• Length: in, ft, yd, cm, m
• Area: sqft, sqm
• Per unit: ct

Additional supported metric integer + unit combinations 75cl, 750ml, 50kg, 1000kg

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central).

• Optional when you submit the unit pricing measure [unit_pricing_measure] attribute.
• Use the same unit of measure for this attribute (unit pricing measure) and unit pricing base measure.
• Keep in mind that the price (or sale price, if active) is used to calculate the unit price of the product. For example, if the price [price] attribute is set to 3 USD, unit pricing measure is 150ml, and unit pricing base measure is set to 100ml, then the unit price is 2 USD / 100ml.

Installment [installment]

Details of an installment payment plan. Learn more about the Installment [installment]attribute.

Example (implies a 199 EUR down payment and a "finance" credit type)

6:30 EUR:199 EUR

Syntax

This attribute uses 4 sub-attributes:

• Months [months] (Required) Integer, the number of installments the buyer has to pay.
• Amount [amount] (Required) ISO 4217, the amount the buyer has to pay per month
• Downpayment [downpayment] (Optional, not available in Latin America) ISO 4217, the amount the buyer has to pay upfront as a one time payment. Note: if you don't submit the sub-attribute, the default value is 0 or "no down payment".
• Credit type [credit_type] (Optional). This sub-attribute uses the following supported values:
  • Finance [finance]
  • Lease [lease]

Note: if you don't submit the sub-attribute, the default value is finance [finance]. This sub-attribute is only applicable for Vehicle Ads.

Schema.org property: No

• Match the installment option that’s visible on your landing page.
• Don't require a loyalty card.
• Make sure the price [price] attribute is the total price when paid in full up-front and use the installment [installment] attribute to indicate an alternative payment option using installments with an optional initial down payment.

Subscription cost [subscription_cost]

For mobile and wireless products details a monthly or annual payment plan that bundles a communications service contract with a wireless product.

For Physical Goods Subscriptions details a weekly, monthly, or annual subscription amount for a range of hard goods and physical products that can be delivered to an address.

Learn more about the Subscription cost [subscription_cost]attribute.

Example

month:12:35.00USD

Syntax

• Period [period] (Required) The duration of a single subscription period. This sub-attribute uses the following supported values:
  • Week [week](Physical Goods Subscriptions only)
  • Month [month]
  • Year [year]
• Period length [period_length] (Required) Integer, the number of subscription periods (weeks, months or years) that the buyer must pay. Must be greater than 0.
• Amount [amount] (Required)
• ISO 4217, the amount the buyer must pay per month. When displaying this amount, Google may round up to the nearest whole unit of local currency to save space. The provided value must still exactly match the amount as shown on your site.

Schema.org property: No

For all products:

• Specify the offer terms of the subscription on your landing page.
• The Google Product Category [google_product_category] attribute must be present.

For mobile and wireless products:

• Include the total amount due at checkout in the price [price] attribute.
• When used in combination with the installment [installment] attribute, also include the total amount due at checkout in the downpayment [downpayment] sub-attribute of the installment [installment] attribute.
• Match the communications payment plan that you display on your landing page. The plan must be easy to find on the landing page.
• This attribute is only supported for mobile products with the following Google product category:
  • Watches (ID: 201)
  • Mobile Phone (ID: 267)
  • Tablet Computers. (ID: 4745)
  • Mobile Phone Prepaid Cards & SIM Cards (ID: 6030)
  • GPS Tracking Devices (ID: 6544)

For Physical Goods Subscriptions:

• The [price] attribute must be present and provided as 0. The price value will be ignored and not shown.
• The [sale_price] attribute, if provided, will be ignored and not shown
• This attribute is only supported for Physical Goods Subscriptions with the following Google product category:
  • Personal Care (ID: 2915)
  • Health Care (ID: 491)
  • Home & Garden (ID: 536)
  • Pet Supplies (ID: 2)
  • Toys (ID: 1253)
  • Prepared Foods (ID: 5814)
  • Apparel & Accessories (ID: 166)
  • Coffee (ID: 1868)
  • Alcoholic Beverages (ID: 499676)
  • Medicine & Drugs (ID: 518)

Loyalty program [loyalty_program]

The loyalty program [loyalty_program] attribute allows setting up of member prices, loyalty points, and loyalty shipping.

Learn more about the Loyalty program [loyalty_program] attribute.

Example

my_loyalty_program:silver:10 USD::10::free_member_shipping

Syntax

This attribute uses 7 sub-attributes:

• Program label [program_label] (Optional for single tier merchants) The loyalty program label set in your loyalty program settings in Merchant Center.
• Tier label [tier_label] (Optional for single tier merchants) The tier label set in your program settings in Merchant Center, used to differentiate benefits between each tier.
• Price [price] (Optional) The member specific price for the program and tier. This will display alongside the non-member price to give shoppers an idea of the benefits of joining your program. This attribute should be used for free and paid memberships.
• Cashback [cashback_for_future_use] (optional): Reserved for future use.
• Loyalty points [loyalty_points] (Optional) The points that the members gain on purchasing the product on your website. This needs to be a whole number.
• Member price effective date [member_price_effective_date] (Optional): This sub-attribute allows merchants to specify when their member pricing benefit begins and ends.
• Shipping label [shipping_label] (Optional): This sub-attribute allows merchants to specify which offers are eligible for loyalty shipping. Choose your own definition for this value.

Schema.org property: Yes (Learn more about Merchant listing (Member prices) structured data on Google Search Central)

• Submit the loyalty program [loyalty_program] attribute to match the loyalty program label and tiers configured under your Merchant Center account.
• Ensure member prices are clearly accessible on your website for members, whether through a loyalty overview page, a dedicated event page, or otherwise clearly communicated to members.
• Ensure that member prices match between your product data source, landing page, and checkout.
• Member price for free and paid tiers needs to be submitted via this attribute. Submitting member price using price [price] or sale price [sale_price] is not allowed in countries where the loyalty program is supported. If you are targeting a combination of supported and non-supported regions for loyalty programs with a free-to-join tier, you can choose how to submit these free member prices.
• If you only have one tier in your loyalty program, you don’t need to submit program label [program_label] and tier label [tier_label].
• Program label [program_label] and tier label [tier_label] are case-insensitive.

Minimum price [auto_pricing_min_price]

The lowest price to which a product's price can be reduced. Google uses this information for features such as sale price suggestions, automated discounts or dynamic promotions.

Learn more about the Minimum price [auto_pricing_min_price]attribute.

Example

15.00 USD

Syntax

• Numeric
• ISO 4217

Schema.org property: No

• Submit a minimum price [auto_pricing_min_price] attribute.
  • If you are using the automated discounts or dynamic promotions feature, to specify the minimum price to which your product can be reduced.
  • If you want to limit sale price suggestions to a minimum price, for example, to comply with local pricing laws or to indicate a MAP (minimum advertised price).

Maximum retail price [maximum_retail_price]

Your product’s price. Learn more about the Maximum retail price [maximum_retail_price]attribute.

Example

15.00 INR

Syntax

• Numeric
• ISO 4217

Schema.org property: No

Accurately submit the product's maximum retail price and currency, and match with the price from your landing page and at checkout.

Make sure that your landing page includes the price in the currency of the target country in a place that's straightforward to find.

Don't submit a price of 0 (a price of 0 is allowed for mobile devices sold with a contract).

• For the US and Canada:
  • Don't include tax in the price.
• For all other countries:
  • Include value added tax (VAT) or Goods and Services Tax (GST) in the price.

Adult [adult]

Indicate a product includes sexually suggestive content. Learn more about the Adult [adult]attribute.

Example

yes

Supported values

• Yes [yes]
• No [no]

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Set the value of this attribute to yes if this individual product contains nudity or sexually suggestive content. If you don't submit the attribute, the default value is no. Learn more about Adult-oriented content
• If your website is generally focused on an adult audience and contains adult-oriented content with or without nudity, indicate that in your Merchant Center settings.

Age group [age_group]

Required(For all apparel products that are targeted to people in Brazil, France, Germany, Japan, the UK, and the US as well as all products with assigned age groups)

Required for free listings for all Apparel & Accessories (ID: 166) products

Optional for all other products and target countries

The demographic for which your product is intended. Learn more about the Age group [age_group]attribute.

Example

infant

Supported values

• Newborn [newborn] 0-3 months old
• Infant [infant] 3-12 months old
• Toddler [toddler] 1-5 years old
• Kids [kids] 5-13 years old
• Adult [adult] Teens or older

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Include one value per product.
• For variants:
  • Include the same value across all variants for item group ID [item_group_id] and the same value across all variants for item group title [item_group_title] and different values for age group.
  • If age group is a variant-identifying property, then we recommend you provide it using both the variant option [variant_option] attribute and the age group [age_group] attribute.

Bundle [is_bundle]

Required(For bundles in Australia, Brazil, Czechia, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the UK and the US)

Required for free listings on Google if you’ve created a bundle containing a main product

Optional for all other products and target countries

Indicates a product is a merchant-defined custom group of different products featuring one main product. Learn more about the Bundle [is_bundle]attribute.

Example

yes

Supported values

• Yes [yes]
• No [no]

Schema.org property: No

• Submit yes if you're selling a custom bundle of different products that you created, and the bundle includes a main product (for example, a camera combined with a lens and bag). If you don't submit the attribute, the default value is no.
• Don't use this attribute for bundles without a clear main product (for example, a gift basket containing cheese and crackers).

Certification [certification]

Required for products that require certain certification information to be shown in your Shopping ads or free listings, for example due to local energy efficiency labeling regulations

Optional for all other products

Certifications, such as energy efficiency ratings, associated with your product.

Available for the EU and EFTA countries and the UK. Certification [certification].

Example

EC:EPREL:123456

Syntax

This attribute uses the following sub-attributes:

• Authority [certification_authority] Certification authority. Only "EC" or "European_Commission" supported.
• Name [certification_name] Name of the certification. Only "EPREL" supported.
• Code [certification_code] Code of the certification. For example, for the EPREL certificate with the link https://eprel.ec.europa.eu/screen/product /dishwashers2019/123456 the code is 123456

Schema.org property: No

Consult EU energy efficiency regulations or any applicable local law to determine if you need to provide this attribute. This includes products covered by EU energy labels, for example:

• Domestic ovens
• Electronic displays such as televisions and other external monitors
• Fridges and freezers
• Household dishwashers
• Household tumble dryers (rescaled as of July 1, 2025)
• Household washing machines and washer-dryers
• Light sources
• Range hoods
• Refrigerating appliances with a direct-sales function
• Smartphones and tablets (starting June 20, 2025)
• Solid fuel boilers
• Space heaters
• Tyres
• Ventilation units
• Water heaters

Gender [gender]

Required(Required for all apparel items that are targeted to people in Brazil, France, Germany, Japan, the UK, and the US as well as all gender-specific products)

Required for free listings for all Google Apparel & Accessories (ID: 166) products

Optional for all other products and target countries

The gender for which your product is intended.

Learn more about the Gender [gender]attribute.

Example

Unisex

Supported values

• Male [male]
• Female [female]
• Unisex [unisex]

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• For some Apparel & Accessories (ID:166) categories like Shoelaces (ID:1856), this attribute is recommended instead of required since these categories aren't dependent on gender.
• For variants:
  • Include the same value across all variants for item group ID [item_group_id] and the same value across all variants for item group title [item_group_title] and different values for gender.
  • If gender is a variant-identifying property, then we recommend you provide it using both the variant option [variant_option] attribute and the gender [gender] attribute.

Color [color]

Required(For all apparel products that are targeted to Brazil, France, Germany, Japan, the UK, and the US as well as all products available in different colors)

Required for free listings for all Apparel & Accessories (ID: 166) products

Optional for all other products and target countries

Your product’s color(s). Learn more about the Color [color]attribute.

Example

Black

Syntax

Max 100 alphanumeric characters (max 40 characters per color)

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Don’t use a number such as "0", "2", or "4".
• Don’t use characters that aren’t alphanumeric such as "#fff000".
• Don’t use only one letter such as R. (For Chinese, Japanese, or Korean languages, you can include a single character such as 红.)
• Don’t reference the product or image such as "see image".
• Don't combine several color names into one word, such as "RedPinkBlue". Instead, separate them with a /, such as "Red/Pink/Blue". Don’t use a value that isn’t a color, such as "multicolor", "various", "variety", "men's", "women's", or "N/A".
• If your product features multiple colors, list the primary color first.
• For variants:
  • Include the same value across all variants for item group ID [item_group_id] and the same value across all variants for item group title [item_group_title] and different values for color [color].
  • If color is a variant-identifying property, then we recommend you provide it using both the variant option [variant_option] attribute and the color [color] attribute.

Condition [condition]

Required if your product is used or refurbished

Optional for new products

The condition of your product at time of sale.

Learn more about the Condition [condition]attribute.

Example

new

Supported values

• New [new] Brand new, original, unopened packaging
• Refurbished [refurbished] Professionally restored to working order, comes with a warranty, may or may not have the original packaging
• Used [used] Previously used, original packaging opened or missing

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

Document link [document_link]

Optional

The URL to a PDF document about your product.Learn more about the Document link[document_link] attribute.

Example

https://example.com/manual.pdf

Syntax

URL (Must start with "http://" or "https://") Max 5 values Up to 2000 characters

Schema.org property: No

For the URL:

• All document links must be a URL to a valid PDF file, starting with "http://" or "https://".
• Replace any special characters with their URL-encoded equivalents. For example, replace commas with %2C. Refer to a URL encoding reference for a complete list.

Ownership:

• Merchants must own the content licensing rights for marketing purposes.

Energy efficiency class [energy_efficiency_class]

Your product’s energy efficiency class.

Only available for products that target Switzerland, Norway, or the United Kingdom.

Learn more about the Energy efficiency class [energy_efficiency_class] attribute.

Example

A+

Supported values

• A+++
• A++
• A+
• A
• B
• C
• D
• E
• F
• G

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Include the legally required energy class.
• To be used in combination with minimum energy efficiency class [min_energy_efficiency_class] and maximum energy efficiency class [max_energy_efficiency_class] to create an energy efficiency label, for example, A+ (A+++ to G).

Item group ID [item_group_id]

Required(Brazil, France, Germany, Japan, the United Kingdom, and the US if the product is a variant)

Required for free listings for all product variants

Optional for all other products and target countries

ID for a group of products that come in different versions (variants). Learn more about the Item group ID [item_group_id] attribute.

Example

AB12345

Syntax

Max 50 alphanumeric characters

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Use a unique value for each group of variants.
• Use the parent SKU where possible.
• Keep the value the same when updating your product data.
• Use only valid unicode characters.
• Specify item group title [item_group_title] together with item group ID [item_group_id] to define a unique name for your product group.
• Specify variant option [variant_option] in combination with item group ID [item_group_id] to define all variant-identifying properties of the product, for example a t-shirt with different sizes and colors, or a laptop with different memory sizes, display sizes, processors, and graphics options.
• Specify the color [color], pattern [pattern], material[material], age group [age_group], gender [gender], and size [size] attributes in addition to variant option [variant_option] when these attributes are part of the set of variant-identifying properties.

Item group title [item_group_title]

A title for the parent product (product group) to which this variant belongs. Learn more about the Item group title [item_group_title]attribute.

Example

My Brand Brilliance line Laptop

Syntax

Text. Max 150 characters

Schema.org property: No

• If you provide item group ID [item_group_id] also provide the same item group title [item_group_title] for all variants that are part of the same product group.

Material [material]

Required (if relevant for distinguishing different products in a set of variants)

Optional for all other products

Your product’s fabric or material. Learn more about the Material [material] attribute.

Example

leather

Syntax

Max 200 characters

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• To indicate multiple materials for a single product (not variants), add a primary material, followed by up to 2 secondary materials, separated by a /.
  • For example, instead of "CottonPolyesterElastane", use "cotton/polyester/elastane".
• For variants:
  • Include the same value across all variants for item group ID [item_group_id] and the same value across all variants for item group title [item_group_title] and different values for the material attribute.
  • If material is a variant-identifying property, then we recommend you provide it using both the variant option [variant_option] attribute and the material [material] attribute.

Minimum energy efficiency class [min_energy_efficiency_class]

The minimum energy efficiency class in this products's category.

Only available for products that target Switzerland, Norway, or the United Kingdom.

Learn more about the Minimum energy efficiency class [min_energy_efficiency_class] attribute.

Example

A+++

Supported values

• A+++
• A++
• A
• B
• C
• D
• E
• F
• G

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Include the legally required minimum energy efficiency class.
• To be used in combination with energy efficiency class [energy_efficiency_class] and maximum energy efficiency class [max_energy_efficiency_class] to create an energy efficiency label, for example, A+ (A+++ to D).

Maximum energy efficiency class [max_energy_efficiency]

Optional (except when required by local laws or regulations)

The maximum energy efficiency class in this product's category.

Only available for products that target Switzerland, Norway, or the United Kingdom. Learn more about the Maximum energy efficiency class [max_energy_efficiency] attribute.

Example

D

Supported values

• A+++
• A++
• A
• B
• C
• D
• E
• F
• G

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Include the legally required maximum energy efficiency class.
• To be used in combination with energy efficiency class [energy_efficiency_class] and minimum energy efficiency class [min_energy_efficiency_class] to create a textual or graphical energy efficiency label, for example, A+ (G to A+++).

Multipack [multipack]

Required (For multipack products in Australia, Brazil, Czechia, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the UK and the US)

Required for free listings on Google if you’ve created a multipack

Optional for all other products and target countries

The number of identical products sold within a merchant-defined multipack. Learn more about the Multipack [multipack] attribute.

Example

6

Syntax

Integer

Schema.org property: No

• Submit this attribute if you defined a custom group of identical products and are selling them as a single unit of sale (for example, you're selling 6 bars of soap together).
• Submit the number of products in your multipack. If you don't submit the attribute, the default value is 0.
• If the product's manufacturer assembled the multipack instead of you, don't submit this attribute.

Pattern [pattern]

Required (if relevant for distinguishing different products in a set of variants)

Optional for all other products

Your product’s pattern or graphic print. Learn more about the Pattern [pattern] attribute.

Example

• Striped
• polka dot
• paisley

Syntax

Max 100 characters

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

For variants:

• Include the same value across all variants for item group ID [item_group_id] and the same value across all variants for item group title [item_group_title] and different values for the pattern attribute.
• If pattern is a variant-identifying property, then we recommend you provide it using both the variant option [variant_option] attribute and the pattern [pattern] attribute.

Popularity rank [popularity_rank]

The popularity of the product as assessed by you. Learn more about the Popularity rank [popularity_rank]attribute.

Example

76.5

Syntax

Float

Range

0-100.0

• Decimal values are supported
• The decimal point must be a period (.)

Schema.org property: No

• Use to rank the popularity of this product in your entire inventory as a percentage. The higher the number the more popular your product is.
• Note that this reflects the popularity of this product on your platform as assessed by you. It does not reflect user ratings of the product.

Product detail [product_detail]

Technical specifications or additional details of your product. Learn more about the Product detail [product_detail] attribute.

Example

General:Product Type:Digital player

Syntax

This attribute uses 3 sub-attributes:

• Section name [section_name]: Max 140 characters
• Attribute name [attribute_name]: Max 140 characters
• Attribute value [attribute_value]: Max 1000 characters

Schema.org property: No

• Submit up to 100 product details.
• Don't add information covered in other attributes, all capital letters, gimmicky foreign characters, promotion text, or list keywords or search terms.
• Don’t add information such as price, sale price, sale dates, shipping, delivery date, other time-related information, or your company’s name.
• Only provide an attribute name and value when the value is confirmed. For example, provide "Vegetarian:False" if a food product is not vegetarian.
• Do not repeat information already provided in product highlight [product_highlight], Question and answer [question_and_answer], or description [description].

Product length [product_length]

Your product's length. Learn more about the Product length [product_length] attribute.

Example

20 in

Syntax

Number + unit

Supported values

1-3000

• Decimal values are supported

Supported units

• cm
• in

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Include as many of the product measurement attributes as possible.
• Use the same unit of measurement for each product dimension attribute (including product length, width, and height). Otherwise, the information won't be displayed.

Product width [product_width]

Your product's width. Learn more about the Product width [product_width] attribute.

Example

20 in

Syntax

Number + unit

Supported values

1-3000

• Decimal values are supported

Supported units

• cm
• in

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Include as many of the product measurement attributes as possible.
• Use the same unit of measurement for each product dimension attribute (including product length, width, and height). Otherwise, the information won't be displayed.

Product height [product_height]

Your product's height. Learn more about the Product height [product_height] attribute.

Example

20 in

Syntax

Number + unit

Supported values

1-3000

• Decimal values are supported

Supported units

• cm
• in

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Include as many of the product measurement attributes as possible.
• Use the same unit of measurement for each product dimension attribute (including product lengths, width, and height). Otherwise, the information won't be displayed.

Product highlight [product_highlight]

The most relevant highlights of your products. Learn more about the Product highlight [product_highlight] attribute.

Example

Supports thousands of apps, including Netflix, YouTube, and HBO Max

Syntax

Max 150 characters

Schema.org property: No

• Use between 2 and 100 product highlights.
• Describe only the product itself.
• Don't list keywords or search terms.
• Don’t include promotional text, all capital letters, or gimmicky foreign characters.
• Do not repeat information already provided in product detail [product_detail], Question and answer[question_and_answer]or description [description].

Product weight [product_weight]

Your product's weight. Learn more about the Product weight [product_weight] attribute.

Example

3.5 lb

Syntax

Number + unit

Supported values

0-2000

• Decimal values are supported

Supported units

• lb
• oz
• g
• kg

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Use the actual assembled product weight for this attribute.
• If your product comes in multiple pieces, for example, as part of a bundle, use the complete weight of all the pieces in the listing.

Question and answer [question_and_answer]

User-, merchant-, and manufacturer-authored questions and answers about the product. Learn more about the Question and answer [question_and_answer] attribute.

Example (2 Q&As):

"Does it have a headphone jack?":"This version doesn’t have a headphone jack.",

"Does it support Bluetooth?":"It has full Bluetooth 6.0 support."

Syntax

Group attribute. Max 30 values. Max 10000 characters total.

This attribute uses 2 sub-attributes (both are required):

• Question [question]: Text. Max. 1000 characters.
• Answer [answer]: Text. Max. 1000 characters.

Schema.org property: No

• Don't add information covered in other attributes, all capital letters, gimmicky foreign characters, promotion text, or list keywords or search terms.
• Don’t add information such as price, sale price, sale dates, shipping, delivery date, other time-related information, or your company’s name. Do not repeat information already provided in product detail [product_detail],product highlight [product_highlight] or description [description].

Related product [related_product]

Specifies how other products are related to this product. Learn more about the Related product [related_product]attribute.

Example

required_part:id:AZ7A, required_part:id:AZ7B, accessory:gtin:811571013579

Syntax

Group attribute. Max 30 values

This attribute uses three sub-attributes (all three are required):

• Relationship type [relationship_type]. This sub-attribute supports the following values:
  • Part of set [part_of_set] Part of a set of products that are often purchased together
  • Required part [required_part] Part that is necessary for the product to function, for example a battery for a battery-operated lamp.
  • Often bought with [often_bought_with] A product that this product is often purchased together with, for example a phone case with a phone.
  • substitute [substitute] Product that this product can be substituted for, for example a cheaper alternative.
  • Different brand [different_brand] An identical product sold under a different brand, for example a cheaper house brand.
  • Accessory [accessory] An accessory to this product, for example a side table that matches the style of a couch.
• Identifier type [identifier_type]. This sub-attribute supports the following values:
  • GTIN [gtin] The identifier is a GTIN
  • ID [id] The identifier is a product ID in the feed
• Identifier [identifier]. This sub-attribute specifies the actual identifier value of the other product that is related to this product. The identifier value should match the type specified in identifier type [identifier_type].

Schema.org property: No

• If a relationship type [relationship_type] has multiple applicable related products, provide a separate related product[related_product] attribute for each of these related products. Do not comma-separate the identifiers as part of the identifier [identifier]sub-attribute.
• A product can have multiple relationship types with other products, for example, it can have one or more substitutes, one or more accessories, and one or more required parts. Provide all of these relationship types and their related products with that relationship type.

Size [size]

Required (Required for all apparel products in Apparel & Accessories > Clothing (ID:1604) and Apparel & Accessories > Shoes (ID:187) categories targeted to people in Brazil, France, Germany, Japan, the UK, and the US as well as all products available in different sizes)

Required for free listings for all Apparel & Accessories > Clothing (ID:1604) and Apparel & Accessories > Shoes (ID:187) products

Optional for all other products and target countries

Your product’s size. Learn more about the Size [size] attribute.

Example

XL

Syntax

Max 100 characters

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• For variants:
  • Include the same value across all variants for item group ID [item_group_id] and the same value across all variants for item group title [item_group_title] and different values for size [size].
  • If size is a variant-identifying property, then we recommend you provide it using both the variant option [variant_option] attribute and the size [size] attribute.
• If sizes contain multiple dimensions, condense them into one value. For example, "16/34 Tall" is for neck size of 16 inches, sleeve length of 34 inches, and "Tall" fit
• If your item is one size fits all or one size fits most, you can use one_size, OS, one_size fits_all, OSFA, one_size_fits_most, or OSFM.
• For merchant-defined multipack products, submit the multipack quantity using the multipack [multipack] attribute. Don't submit the multipack quantity under the size attribute.

Size type [size_type]

Optional (Available for apparel products only)

Your apparel product’s cut. Learn more about the Size type [size_type] attribute.

Example

maternity

Supported values

• Regular [regular]
• Petite [petite]
• Maternity [maternity]
• Big [big]
• Tall [tall]
• Plus [plus]

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Submit up to 2 values.
• If you don't submit the attribute, the default value is regular.

Size system [size_system]

The country of the size system used by your product. Learn more about the Size system [size_system] attribute.

Example

US

Supported values

• US
• UK
• EU
• DE
• FR
• JP
• CN
• IT
• BR
• MEX
• AU

Schema.org property: Yes (Learn more about Merchant listing (Product, Offer) structured data on Google Search Central)

• Submit up to 2 values.
• If you don't submit the attribute, the default value is regular.

Variant option [variant option]

Variant-identifying dimensions and their values. Learn more about the Variant option [variant option] attribute.

Example

Memory size:128 GB,Screen size:XL

Syntax

Group attribute. Max 30 values. Max 5000 characters total.

This attribute uses two sub-attributes (both are required):

• Name[name]. Text. Max. 250 characters.
• Value [value]. Text. Max. 250 characters.

Schema.org property: No

• Specify variant option [variant_option] in combination with item group ID [item_group_id] and Item group title [item_group_title]to define all variant-identifying properties of the product.
• Specify the color [color], pattern [pattern], material [material], age group [age_group], gender [gender] and size[size] attributes in addition to variant option [variant_option] when these attributes are part of the set of variant-identifying properties.