Create a new Search profile

• You must have a minimum number of subscribers or followers on at least one content platform:
  • YouTube: 10,000
  • Instagram: 10,000
  • X: 10,000
  • TikTok: 10,000
• You must be at least 18 years old.
• Your content must meet Google's policy guidelines. Learn about community guidelines for user generated content on Search.

1. Go to profile.google.com. Make sure you're signed in to the Google Account linked to your Creator activities.
   • Or, to search for your name on Google, go to Google Search.
2. Search for your name or creator handle.
3. Under your knowledge panel, click View Search Profile.

1. Go to profile.google.com/claim.
2. Sign into the Google Account you want to use for your profile.
   • Tip: If you have a YouTube channel, use the same Google Account for your channel. You can also sign in to a YouTube channel where you're a manager.
3. Sign into at least one content platform account that meets the minimum follower requirement.
   • When you sign in to one content platform account, you’ll be notified if an existing unclaimed profile is already linked with that account. You can claim the existing account but before you proceed, review the other accounts linked to the profile.
   • Optional: You can add additional content platform accounts to your profile.
   • Your profile's handle is set to match your most followed linked content platform account handle. If that handle is taken, the next most followed platform handle is assigned as your handle.
4. Click Create Profile.

Manage multiple brands or identities

You can create up to 10 separate Search profiles for every eligible brand or identity you manage from a single Google account.

1. Go to profile.google.com/claim.
   • You can also:
     1. Go to the profile edit screen.
     2. At the top, tap the account switcher dropdown.
     3. Tap Create new profile.
2. Sign into the social account or content platform for the new profile.
3. Under the “Available to claim” list, select the brand you want to claim.
4. Click Next.
5. Review your profile photo.
   • To add a new photo, click Edit.
6. Click Done.

1. Go to Google Search.
2. Search for your name.
3. Next to your knowledge panel, click More View Google Profile.

When you link a new social account to your Search profile, Google automatically adds content from that platform to your profile. New content typically goes live within 24 hours.

Changes to factual information require Google approval. This includes your name, social links, and bio. Until Google checks them, your suggested changes stay in "Pending” status.

No. Creation of a Search profile doesn't directly affect your content's ranking on Google Search. If someone follows you from your Search profile, they may see more of your content on Discover.

On Google Discover: When users find your content on their Discover feed, to find your profile, they can select your name in the header.

On Google Search: Google may integrate content from your profile. This includes your name, bio, and social links—directly into your knowledge panel. To find the Search profile, at the bottom of the Knowledge panel, tap View Search Profile.

Your Search profile is designed to trigger when users are specifically searching for you. If you have a common name, Search may not immediately display your profile because there are many others competing for that query.

To view your profile, search for your social account or Youtube handles (@username) instead.

Tip: If you’ve tried to search for your social handles and the profile still doesn’t appear for a search you believe is unique to you, let us know. While in Edit mode:

1. At the top right of your profile, click More .
2. For us to review the issue, click Send feedback.

To create your profile, use the YouTube channel with the highest follower count. Once created, you can link other YouTube channels to your profile.

Tip: At least one linked social account must meet the eligibility requirements.

Create a separate Search profile for each brand or identity you manage, such as a personal brand, podcast, or online personality. Note that you can link the same content platform account to multiple profiles if they're relevant to more than one identity.

Yes. You can claim and manage a profile for someone who’s under 18. To create the profile, you must use a Google Account owned by someone 18 or older.

To ensure your audience recognizes you, only link social accounts or content platforms that are relevant to the brand or identity your profile represents. Your request to add social accounts or content platforms that are irrelevant to your profile might be denied, even if you can authenticate them.

You can create separate profiles for other brands or identities you manage.