Get more local customers
for your business

Maximize visibility in local search and build confidence with the Google Verified badge. With Local Services Ads, you only pay for customers — not clicks.

Get started 1-844-242-4513

A local ad shows an electrician with long wavy hair standing next to a breaker box.

Attract more customers to your home services business

A search query and local services ad for electricians nearby.

Stand out on Google

Show up on Google Search and get discovered by more customers with Local Services Ads. Make the most of your budget by getting your home services to only show up in your local area.

A Local Services ad for a plumbing service.

Inspire confidence with new customers

Displaying the Google Verified Badge on your Google Business Profile helps encourage first-time customers to choose your business with confidence.

A local ad for an electrician, which includes a button to schedule a visit.

Help local customers find you

Connect your services with local customers when they need home services most. Local Services Ads helps you book more jobs and gain new customers in the communities you serve.

A search query and local services ad for a home cleaning service with a call button.

Pay for results — not clicks

Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Eligible home services

View the list of home services eligible for a Google Verified badge.

Appliance repair
Carpenter
Carpet cleaning
Countertop pro
Drain expert
Electrician
Fencing pro
Flooring pro
Foundations pro
Garage door
General contractor
Handyman
Home inspector
Home insulation
Home security
Home theater
House cleaning
HVAC
Junk removal

Landscaper
Lawn care
Locksmith
Moving services
Painter
Pest control
Plumber
Pool cleaning
Pool contractor
Roofing
Sewage system
Siding pro
Snow removal
Tree services
Water damage restoration
Window cleaning
Window repair

Learn how Local Services Ads works

Discover how easy it is to get started in a few simple steps.

A local services ad for an auto lock and repair service.

Tell us about your business

Start by adding your business name, service type, location, and cover off on all the basics.

A mobile screen displays UI to adjust budgets by month and by season.

Set your budget

Choose the budget that works for your business and adjust your monthly budget whenever you need to.

An array of local services ads for a home services and beauty salon.

Complete screening and verification

Google verifies your business which includes checks on your business registration and identity verification.

An array of UI showing a law firm ad and a calendar showing booked appointments.

Go live and get discovered

Your ads will go live with a call or message button so customers are only a tap away. Optimize your ads by enabling messaging, adding business photos, and more.

Tell us about your business

Tell us about your business

Start by adding your business name, service type, location, and cover off on all the basics.
Set your budget

Set your budget

Choose the budget that works for your business and adjust your monthly budget whenever you need to.
Complete screening and verification

Complete screening and verification

Google verifies your business which includes checks on your business registration and identity verification.
Go live and get discovered

Go live and get discovered

Your ads will go live with a call or message button so customers are only a tap away. Optimize your ads by enabling messaging, adding business photos, and more.

Get more customers and grow your business

Start now or call to get personalized set-up support from a Google specialist.

1-844-242-4513

A Google Ads customer chats with a helpful Google Ads Expert

Frequently asked questions

What are Google Local Service Ads?

Google Local Services Ads help connect your local business with local customers who search for services you offer on Google. You can receive leads, like calls and emails, directly from potential customers. Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.

How do Local Service Ads work?

Based on the services you offer, Local Services Ads gives your business the opportunity to feature prominently in Google Search results in the areas you choose. Potential customers can click or tap on your ad to either call you, send you a message request, or schedule a booking directly. Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.

What types of local service businesses are eligible for Local Service Ads?

Local Service businesses include businesses within the service categories of home, business, health, learning, care, wellness, beauty, and more. To check eligibility or to see a list of business types, visit the Getting started with Local Services Ads help page.

How much does Google Local Service Ads cost?

You choose the budget that works for your business based on the number of new leads you want every week. You can adjust your monthly budget whenever you need to. You only pay when potential customers get in touch through your ads on Local Services Ads. Estimate your ad budget by visiting the calculator tool found on the Local Services Ads homepage.

How do I set up Google Local Service Ads?

When you sign up for Local Services Ads, you’ll provide your business information, such as your business hours, service area, and services offered.

To advertise your business on Google and receive leads directly from potential customers, all businesses must pass Google’s screening and verification process. Once successfully verified, your business will earn the Google Verified badge. This badge is a signal of your business’s credibility, helping you build a trusted reputation online and instill confidence in customers ready to take action.

It will show alongside details of the specific verification checks your business has passed, adding an extra layer of transparency.

Learn more about Local Services Ads by visiting the Getting started with Local Services Ads help page.

Get more local customers
for your business