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Accelerate with Google

Our February Demand Gen Drop has more ways to unlock high-performing Demand Gen campaigns.

February 2026

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Demand Gen drives impact and with new best practices, you can unlock high-performing Demand Gen campaigns. Based on internal analysis, advertisers that adopted at least 3 of the 4 Demand Gen Campaign Best Practices saw on average over 40% more conversions.1

Here are actionable ways to maximize performance:

Cropp followed Demand Gen best practices by using “Excellent” ad strength and recommended audience solutions to achieve a 50% ROAS uplift in online sales.

Visit Accelerate with Google to learn more about Demand Gen updates.

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Audiences with the A highlighted and shape iconography.

Audiences

Let Google Al help find your next best customer by applying optimized targeting, Lookalikes and new customer acquisition goals.

Bid and Budget with the A highlighted and chart graph iconography.

Bid and Budget

Drive efficiency leveraging tCPA or tROAS bidding strategies and set up adequate budgets to create and convert demand with Performance Planner.

Bid and Budget with the A highlighted and light bulb iconography.

Creative

Achieve strong creative performance by using “Excellent” Ad Strength and Google Al to produce a comprehensive set of high-quality assets.

Bid and Budget with the A highlighted and pie graph iconography.

Data Strength

Implement sitewide tagging with Google tag gateway for advertisers and connect your offline sources to Data Manager to ensure proper setup.

Cropp case study with quotation iconography.

Cropp boosts ROAS 50%

As the campaign’s name, Demand Gen is not just a promise, but a real goal that translates into measurable results. Seeing its effectiveness, we will definitely expand its use to additional markets.

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  • Audiences

    Audiences

    Let Google Al help find your next best customer by applying optimized targeting, Lookalikes and new customer acquisition goals.

  • Bid and Budget

    Bid and Budget

    Drive efficiency leveraging tCPA or tROAS bidding strategies and set up adequate budgets to create and convert demand with Performance Planner.

  • Creative

    Creative

    Achieve strong creative performance by using “Excellent” Ad Strength and Google Al to produce a comprehensive set of high-quality assets.

  • Data Strength

    Data Strength

    Implement sitewide tagging with Google tag gateway for advertisers and connect your offline sources to Data Manager to ensure proper setup.

  • Cropp boosts ROAS 50%

    Cropp boosts ROAS 50%

    As the campaign’s name, Demand Gen is not just a promise, but a real goal that translates into measurable results. Seeing its effectiveness, we will definitely expand its use to additional markets.

Audiences with the A highlighted and shape iconography.
Bid and Budget with the A highlighted and chart graph iconography.
Bid and Budget with the A highlighted and light bulb iconography.
Bid and Budget with the A highlighted and pie graph iconography.
Cropp case study with quotation iconography.
1. Google Internal Data, Global, Apr 2024 - Dec 2025, Demand Gen Analysis results