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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Google Ads
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Be just a Google Search away

With billions of searches per day on Google, you can use Search ads to make sure potential customers notice your brand, consider your offerings, and take action.
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A Google Search ad for a furniture company on a phone.

Reach the right people with Google Search ads

Connect with people searching for your business

People are constantly turning to Google Search for answers─what to do, where to go, what to buy, how to do things. Your keywords help you show up when people search for what you offer.

Achieve your performance goals

Google Ads uses auction-time bids to determine which ads to show. Reach more potential customers and meet your goals by setting bids that make sense for your business.

Highlight your products and services

Connect with potential customers in the moments that matter. With Search ads, you can customize your message and showcase what you have to offer as people search on Google.

Grow your business with Google Ads

  • Preview screen from the tails.com video with a dog eating from a bowl.

    Watch the video

    Link to YouTube Video

    How tails.com embraces AI to connect with new customers on Search

    182% increase in trial sign-ups and 258% increase in clicks

  • A doctor listening to a patient's breathing with a stethoscope.

    HealthCare.com drives 40% revenue growth with broad match and value-based Smart Bidding

    40% growth in conversions and 40% growth in revenue

  • A bottle of Acqua Di Gio perfume bottle next to a lime.

    Armani beauty increases conversions with responsive search ads

    61% increase in click-through rate and 11% increase in on-site conversion rate

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads customer chats with a helpful Google Ads Expert.

Get started with Search ads

Google Ads makes it easy to show up when people search for what you offer. Tap into these modules to learn how to get started with Search ads.
Get started
UI showing monthly search volume for several related keywords

Choose the right keywords to reach relevant searches

Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.

Example of a text ad and related pricing scale

Set precise bids for every single search with Smart Bidding

Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximize ROI, and save time.

Example of two related ad types

Show the right message with responsive search ads

Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads in Google search even more helpful, include assets like sitelinks and images.

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  • Choose the right keywords to reach relevant searches

    Choose the right keywords to reach relevant searches

    Keywords match your ads with the terms people are searching for. To make the most out of Google’s AI, use broad match with Smart Bidding to reach more relevant searches expected to perform within your goals.

  • Set precise bids for every single search with Smart Bidding

    Set precise bids for every single search with Smart Bidding

    Bidding helps you connect with customers while managing your budget. Smart Bidding uses machine learning to automatically set bids that help you reach your performance goals, maximize ROI, and save time.

  • Show the right message with responsive search ads

    Show the right message with responsive search ads

    Powered by Google’s AI, responsive search ads can help you show the right ads to the right people. To make your ads in Google search even more helpful, include assets like sitelinks and images.

UI showing monthly search volume for several related keywords
Example of a text ad and related pricing scale
Example of two related ad types

Learn more about Google Search ads

Check out this collection of resources to find thought leadership, tips, and AI-Powered Search Best Practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
  • An earphone video ad surrounded by various Google product icons to represent the reach of Performance Max.

    Performance Max

    Achieve your goals across all of Google’s ad channels and inventory with a single campaign.

    Learn more
  • A runner with icons framed above him to represent the reach of Demand Gen.

    Demand Gen campaigns

    Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.

    Learn more
  • A YouTube video ad with a customer at home on a tablet.

    YouTube ads

    Reach potential customers where they’re watching and grow your business. Get started now – and start getting results.

    Learn more

Frequently asked questions

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