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Supercharge your growth this holiday season

From discovery to final purchase, capture holiday shoppers and maximize your sales with Google Ads.
Start now
A digital collage illustrating a holiday shopping journey, featuring a person using a smartphone at a winter market surrounded by digital Google Search bar saying: “Best headphone deals”, YouTube, YouTube Shorts and Google Shopping Ads for green headphones.

Holiday shopping happens on Google and YouTube

4 in 5

holiday shoppers use Google or YouTube.1

81%

of social media users turn to Google Search to evaluate discoveries made on social platforms.2

1.6x

higher likelihood to purchase for holiday shoppers using Google or YouTube.3

#1

holiday shopping resources for Gen Z is Google Search, Maps, and YouTube.4

Maximize your seasonal sales with Performance Max

Showcase your products across all of Google

Capture seasonal demand across all of Google with a single campaign. Easily connect with your ideal customers across Search, YouTube, Maps, and more.
Get Started
A digital collage illustrating a holiday shopping journey for a red embroidered handbag, featuring a Google search bar for "Best holiday gifts 2026", a YouTube video snippet with a "Shop now" button, and a 5-star Google Shopping product card.

Convert ready-to-buy holiday shoppers

Tap into new, high-value audiences this holiday season. Google Ads finds your most valuable customers right when they are ready to buy.
Get Started
A graphic of a smiling man sitting on a couch, using a smartphone with a Google search bar overlay that reads "Black Friday TV deals."

Get more sales from your holiday budget

Make your holiday budget go further. Google Ads uses built-in AI to find the highest-value customers, directing your spend towards the most profitable sales for your business.
Get Started
A user interface dashboard card greeting a user named Camille, displaying an upward-trending line graph for a Cyber Monday campaign, and highlighting a 532% ROI optimized by AI.
A Fragrance Shop Ad with 5 stars review and the copy: 2026 deals and Shop now button.
A mobile phone Google Search screen with a search query: “Fragrance stores near me” and in the results it shows ads of perfumes with their names, prices and 5 stars reviews and a card with the Fragrance shop phone.
A YouTube Shorts video Ad for a perfume showing a carousel of 3 products and a button saying: Shop now.
A YouTube video Ad of a light pink perfume bottle with the Shop now button.
Google Search Ad of a red perfume bottle named: “Eau de toilette” and 5 stars review.
Image of a map showing the location of a Fragrance Shop with Google Maps button for Directions on how to get there.

Win holiday shoppers from discovery to purchase

Work smarter this season with built-in Google AI tools

  • An image of blue headphones overlaid with two checked Audience Signals tags: "Seasonal Shopping," "Electronics," and an unchecked audience signal "Beauty & Wellness."

    Reach the right customers

    Set holiday audiences or upload customer lists to help Google AI reach ready-to-buy shoppers as they search, stream, and scroll.

  • A digital collage demonstrating AI asset generation, featuring a central brown teddy bear wearing a red scarf above a "Generating..." prompt, surrounded by four different digital ads and shopping mockups featuring the same bear in various seasonal settings.

    Seasonal ads with Asset Studio

    Turn product shots into lifestyle images and videos in seconds. Easily scale your seasonal creative across Google.

  • A user interface popup titled "Ask Advisor" where an AI chat assistant suggests adding the broad match keywords "Holiday gift ideas" and "Best winter deals" to improve a Black Friday campaign, complete with a blue "Apply" button. This image displays a digital mockup of a chat with Ask Advisor inside Google Ads. Header title: "Ask Advisor" The Query: A light gray chat bubble on the right side contains a user's question: "How can I improve my Black Friday campaign?" The Response: Below the user's question, plain text provides the advisor's recommendation: "Based on your recent traffic, adding broad match keywords will help you reach more holiday shoppers. Here are some keywords:" Actionable Elements: At the bottom, there are two light gray selectable chips containing the suggested keywords: "Holiday gift ideas" and "Best winter deals". Below these chips is a prominent, wide blue button labeled "Apply".

    Custom tips from Ask Advisor

    Get tailored recommendations all season. Ask Advisor analyzes your data so you can quickly make impactful campaign optimizations.

How to create your first campaign

Logos for e-commerce platforms Shopify, Wix, and WooCommerce centered on a white background, surrounded by blurred icons for Google Maps, YouTube Shorts, YouTube, and Google.

Sync your product inventory

Securely connect a free Google Merchant Center account to your e-commerce platform (like Shopify, WooCommerce, or Wix) to sync your products, holiday pricing, and stock data to Google, so ads always show what is actually available on your shelves.

Create Merchant Center Account
A digital graphic of a woman using her smartphone while carrying shopping bags at a Christmas market, overlaid with a mobile Google Search interface displaying sponsored perfume products and a local store ad for the query "Fragrance shops near me."

Create and link your Google Ads account

Create your Google Ads account and link it to your Merchant Center dashboard. This connects your store inventory to your account, so your products and stock levels are ready when you start advertising.

Start Now
A digital collage displaying a square bottle of amber-colored perfume featured across three different ad formats: a vertical YouTube Shorts video ad in a snowy setting, a horizontal search image card, and a standard Google Shopping product card.

Launch a Performance Max campaign

Set your holiday budget, add your creative assets, and define your goal. Performance Max uses built-in AI to promote your deals and products to the right people at the right time across Search, YouTube, Maps, and more.

Start Now

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  • Sync your product inventory

    Sync your product inventory

    Securely connect a free Google Merchant Center account to your e-commerce platform (like Shopify, WooCommerce, or Wix) to sync your products, holiday pricing, and stock data to Google, so ads always show what is actually available on your shelves.

    Create Merchant Center Account

  • Create and link your Google Ads account

    Create and link your Google Ads account

    Create your Google Ads account and link it to your Merchant Center dashboard. This connects your store inventory to your account, so your products and stock levels are ready when you start advertising.

    Start Now

  • Launch a Performance Max campaign

    Launch a Performance Max campaign

    Set your holiday budget, add your creative assets, and define your goal. Performance Max uses built-in AI to promote your deals and products to the right people at the right time across Search, YouTube, Maps, and more.

    Start Now
Logos for e-commerce platforms Shopify, Wix, and WooCommerce centered on a white background, surrounded by blurred icons for Google Maps, YouTube Shorts, YouTube, and Google.
A digital graphic of a woman using her smartphone while carrying shopping bags at a Christmas market, overlaid with a mobile Google Search interface displaying sponsored perfume products and a local store ad for the query "Fragrance shops near me."
A digital collage displaying a square bottle of amber-colored perfume featured across three different ad formats: a vertical YouTube Shorts video ad in a snowy setting, a horizontal search image card, and a standard Google Shopping product card.

Real businesses.
Real results with Google Ads.

From local shops to global brands, see how businesses like yours maximize their peak season sales with Google Ads.
Garrett Peters, Co-Founder and CEO of Duncan & Stone Paper Co., sits at a wooden desk with his hands clasped, wearing a blue polo shirt, in front of a window overlooking green trees.

“Last holiday season, we hit a 7x return on ad spend during Q4.”

Garrett Peters, Co-Founder and CEO, Duncan & Stone Paper Co.

Start the season right

Get started with free personalized support. Create your custom holiday plan with a Google Ads expert

Call

1. “According to a survey conducted by Ipsos in eight countries,] At any point in the holiday season, Google and/or YouTube are consistently used by 4 out of 5 holiday shoppers. This has remained true for the past 5 years despite shoppers using more touchpoints and the emergence of new social media and shopping platforms.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. 2019 (n=28,181), 2020 (n=29,644), 2021 (n=29,391), 2022 (n=34,932), 2023 (n=34,465), 2024 (n=37,151). October 10, 2024 - January 8, 2025.

2. “81% of social media users use Google Search to inform and evaluate discoveries they made on social media.” - Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media.

3. "[According to a survey conducted by Ipsos in eight countries,] holiday shoppers using Google or YouTube are 1.6x more likely to make a purchase.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. Used Google/YouTube for Holiday Shopping in Past 2 Days (n=30,297) vs Did Not Use Google/YouTube for Holiday Shopping in Past 2 Days (n=6,505). October 10, 2024 - January 8, 2025.

4. "[According to a survey conducted by Ipsos in eight countries,] Gen Z rank Google Search, Maps and YouTube the #1 resource for holiday shopping.” - Ipsos commissioned by Google, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, Gen Z Consumers 18+ Who Conducted Holiday Shopping Activities in the Past Two Days. n=6,770. October 10, 2024 - January 8, 2025.

Start now