Turn more local searchers into customers

Merchant Center can help you reach local customers at the right time on Google Search, Shopping, YouTube, and more. Manage how your products appear across Google and create powerful Performance Max campaigns to promote your in-store inventory and drive sales.

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Promote your local store and products across Google in a few easy steps

Merchant Center allows you to manage your in-store product inventory across Google and drive customers to your store with paid advertising campaigns – all in one place.

Add your business and product information to Google

Start by creating a free Merchant Center account and providing some basic information about your store. Add your products to Google by uploading a file with information about your inventory, like product names, prices, and photos, or by linking your e-commerce website.

Promote your inventory with a Performance Max campaign

Create your campaign right from Merchant Center. Simply link your Google Ads account and set your budget. You’ll only pay when local shoppers engage with your ads to view your site or inventory, or to visit your store.

Get actionable insights to improve your campaign

View reporting to understand what’s working, what isn’t, and how to improve your results.

Add your business and product information to Google

Add your business and product information to Google

Start by creating a free Merchant Center account and providing some basic information about your store. Add your products to Google by uploading a file with information about your inventory, like product names, prices, and photos, or by linking your e-commerce website.
Promote your inventory with a Performance Max campaign

Promote your inventory with a Performance Max campaign

Create your campaign right from Merchant Center. Simply link your Google Ads account and set your budget. You’ll only pay when local shoppers engage with your ads to view your site or inventory, or to visit your store.
Get actionable insights to improve your campaign

Get actionable insights to improve your campaign

View reporting to understand what’s working, what isn’t, and how to improve your results.

Multiply your reach and drive in-store sales with Performance Max

Reach local customers at key moments

Showcase your local store and inventory to shoppers who matter most — the ones searching on Google for local products or services like yours.

Increase your in-store sales and ROI

Performance Max uses Google AI to help you get more sales from your budget, optimize ROI for your campaign across all Google Ads channels, and use our real-time understanding of consumer behavior to invest in the right moments.

Gain valuable performance insights

Stay on top of fast-changing customer needs with personalized reports that review your product’s price competitiveness, which products appear next to yours, and even how shoppers engage with your local business on Search and Maps.